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Prevent Campaign

Development and Finals on Prevent campaign

05/10/16

Here is where we went into designing the final piece for our prevent campaign. We took this sketch as its very easy to read and is so simple. It gives the message away so easily and is addressing the issue that the prevent campaign will be stopping.

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We went on to going through to developing the illustration in Adobes Illustrator.

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We wanted to get a clear and bold font to present on our wallpaper. This is because the message on the background is a bold statement. We also included a QR code that links to the prevent.gov website so the students can easily access the site through their phone. We also put the website link in the centre of the bottom of the page so they could open up an explore window, shrink it a little so that they can easily copy in the link.

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bellow is a link to a high quality PDF of our final piece as a mock up and our pitch.

prevent-campaign-pdf

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Gathering notes within the group

04/10/16

In order to start brainstorming a message for our PREVENT brief, we started writing down words that we associate with PREVENT & Radicalisation.

We agreed that the word PREVENT could have negative connotations, so listed words we wanted to connect with our audience – Empathy, Understanding, Connection, Prospective and Freedom of Speech.

We then combine these words into a slogan / Tag line for the message.

FREEDOM OF SPEECH + WIDER PROSPECTIVE = BETTER CONNECTION

We thought this message would encourage a positive debate for people rather than instructing them what to do to prevent Terrorism.

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Like the houses of Parliament, they have two sides to help them come to a conclusion.

“A solution is not created by one side alone”

When thinking about symbols we discussed what could show a connection and perspective – Hands, People.

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We also had another idea to hand out free bottles of drink to the students of West Kent college with the labels advertising the prevent campaign website but felt that not all the students here would get a bottle of drink nor pay attention to the label.

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Another idea was to create bookmarks which we’d hand out for free but again there are very few students at the college who read a lot to even use one. These ideas were great though I feel that it would work a lot better at an actual university site.

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we stuck to creating a desktop background as a huge majority of the college use the computers here. In the next post I will show you some development photos and the finals.

 

Prevent Brief

03/10/16

So the government requires all education institutions to deliver training on the Prevent campaign. This is the starting point of the government’s anti-terrorism agenda. West Kent College is aware that the posters for Prevent are boring and they have created a competition for all year groups (FE and HE) to deliver an alternative that will catch the interest of the audience the audience being the students of West Kent College.

The brief is to work with my classmates to create an interesting design to be an alternative to the current boring or muddling Prevent posters. The winning design will be made and used within the college though it does not need to be a poster like it currently is. As a group we will have to think carefully about the message and how your design conveys this.

We are to make our design idea by the end of tomorrow (Oct 4th) we should produce it. In any case we will have to produce a PDF (of no more than two A4 sides) that shows our ideas, or a clear visualisation of them, with notes and a short statement that describes the aim. PDF must be labelled with course name, year group and tutors (TB and SdeB) and a clear project title.

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