Hilton Design


Group Poster: Ethics

Final Thoughts & Evaluation


For our poster and throughout the process we had different areas where one another would specialise in, the areas were:

Me – Icons | Layout | Development

Andrew – Ideas | Layout | Icons

Rupert – Type Choice | Development

This worked well however we had issues with making final decisions as we all had different opinions and I felt we may have clashed a little. Example of this would be choosing between the landscape and portrait version and whether to include the faded factory in the background or not.

I think we did meet the brief specifications as we did make an A2 infographic poster about ethics for a graphic designer. We chose appropriate software and printing material to print our poster on. We also used a well thought out combination of type and imagery to make this poster work well.

The strengths of our poster are that it is simple, easy to read and also eye catching. The colours used aren’t too bright and aren’t too dark making it interesting but not too distracting. We kept to a pastel colour scheme ensuring that all of the colours matched each other in terms of brightness and contrast. The final poster layout flows down the page starting with the title, then the paragraph and finally the icons (some with added text).

The weaknesses of this poster could be that the viewer kind of has to read the intro paragraph to understand the transition from toxic waste to deforestation and tree farming, though we had shown people the formulas without text and they had seemed to have understood it clearly.

To improve this poster I think we should have experimented with the layout a little more as that we thought it was all aligned to the middle but when we printed it it was a little off.

On to timekeeping it wasn’t great to start off with as we started it with 2 weeks remaining however this happened to be just the right time for this brief. I think we analysed the brief well and chose to go on a more divergent path of doing an area of ethics for graphic designers rather than graphic design ethics as a whole topic. We did considered folds on the poster which was a part of the brief specification but didn’t feel it was necessary.

Our research was very in depth as we had to find out facts and statistics of recycling paper and also making new paper. Finding out which was actually best for the environment.

Throughout the ideas and design development we were constantly thinking of our layout and designs to try and produce the best possible outcome. This was useful as we went from a good layout that didn’t work out to a much better layout that did work out.

The part of the project that I enjoyed the most was putting all our ideas together on to screen and also having to improvise. The part that I enjoyed the least was getting started and thinking of an ethical situation, I always find the beginning of things hard but once you get started is all up from there.

Overall I feel that we worked well as a group but getting involved and time managing was something we had to improve on towards the end.

*Link to Final Version of the Ethics Poster*


The final look


Here are the 2 final versions of our poster, one landscape and one portrait.



In the end we decided to go with the portrait version. As we thought it was more eye catching and the page layout worked a lot better, it looked a lot neater and was much more easier to navigate through from top to bottom keeping it very simple. The eye naturally starts with the title, then the intro paragraph and then the icons. We also thought it worked better as we spoke more about the positive parts of producing new paper, giving the poster a balance of good and bad points. We did consider that the folds may have an impact on our new portrait design though after testing folding some poster thickness paper over some text we found out that it doesn’t affect the text too much so we decided that it would be fine like I brought up in a post earlier on. Our design links to ethics for designers as we are asking the question should we be promoting and even be using recycled paper with the knowledge that it isn’t actually as good as they say it is to the environment.

Printing options


As that we are doing an infographic poster on the negatives of recycled paper we strongly had to consider what paper we would print on. This is a decision that links well with ethics of a designer as it is all about making your own decisions on what is right and what will work best for the piece of design and also going with what you believe in. We came to the conclusion that printing on recycled paper would be wrong as therefore we would then be promoting recycled paper by using it, we would end up contradicting ourselves.

As a group we made the decision that it would make the most sense to use fresh new paper as that in the poster we explain that new paper comes from sustainable tree farms and not deforestation. In some ways is better for the environment than making new paper as it uses more environmentally friendly processes.

A different approach


To develop our poster design and experiment with a different layout even further we had decided to make a portrait version of the poster as I thought it may work out a little more neater. This poster would also include some positive points about tree farming for new paper rather than just negative points about recycled paper which gave the poster more of a balance of good and bad points. This was some feedback that we were given about how we could improve our poster. We added an extra portion in the paragraph which is shown below.

Screen Shot 2016-04-20 at 22.39.58

Here is how the poster looks in portrait, we also got rid of the factory in the background as it looked absolutely awful, to be honest I personally was not a fan of it!



Experimenting with colour in type


I felt the need that we should experiment with our poster design and decided to focus on experimenting with colour of the icons and text.

With the paragraph we decided that we wanted to make the negative words stand out more than the other words, to start this off we made them slightly larger.


We then developed this by changing the colour as well as the size of the negative words. This made them stand out even more so we decided that this version would work the best.


To link in with the colour red that we had just used on the type we tried making the chemicals from the toxic barrels red too, but we did not think that this worked and it just looked like blood, this change was recommended by someone from the outside. Although it looked negative as a group we decided that the green looked better with the other icons.


To make the paper stacks work better with our other icons we lowered the stroke to match some of the and also added lines onto the pages to indicate that it was used paper being recycled.

Finally we wanted to use the idea of colour representing positive and negative aspects of the information on our new poster which will be shown in the next blog post. To do this we  used green on some type. For example below we had tree farming in green as it is a good thing and deforestation in red as that it’s a bad act against the environment.

tree deforestationinfographpt1infographpt2

Experimenting with these colours really helped develop our poster for the better and made it a much more successful and an easier to understand infographic.

The new Design Development


After changing our thoughts on how we should layout our infographics poster we had to go in and start from scratch from our previous version. In this post I will be showing the development of the new layout in stages. I will also be explaining all design decisions along the way.

To start off we sourced these 2 factory icons from a website called The Noun Project. We then saved them through as SVG files and the manipulated them to make it unique and our own to fit to our poster dimensions better.

Screen Shot 2016-04-11 at 16.14.12

We then lowered the opacity of the factory so that it was less visible and acted as more of a backdrop so that it did not distract the viewer. Below are the other icons that we used from the noun project.

This is some evidence of editing one of the other icons (also sourced from the noun project). We decided that two would work the best and that they should be two different colours slightly just to show shading and proportion.

Screen Shot 2016-04-11 at 14.50.17

We then added in the symbols to make it an equation. In this case it’s factory + fossil fuels = toxic waste and pollution. Then pollution = death of nature (habitats) and animals. We also changed some of the words that we wanted to have an impact on the viewer to the colour red and also a few sizes bigger too so that they stood out more. These words were all of the negative words such as pollution and toxic etc. It was also at this stage that we decided to make the fish and the tree one icon rather than 2 separate icons so that the equation flowed a little more smoother.

Screen Shot 2016-04-11 at 16.15.41

The next stage was to ensure that everything fitted well in terms of the folds of the poster, though I didn’t find this necessary because if you think about it, when you post up a poster on your wall most of the folds become unnoticeable and doesn’t affect the readability of the poster. But the others thought otherwise so to ensure this we had to move some of the text that would be compromised by the folds. We also slightly moved some of the icons.

One of the main design decisions on this stage of designing was that we moved the word paper in the title over to the left so that it fit better in the smoke from the factory. We also made it larger as it is an important piece of text/information.

Screen Shot 2016-04-11 at 16.14.52

This is the finished poster design for this version of the poster.



Back to the sketch board


So after coming up with a new style that we wanted to work with Andrew brought up that we were going off on a slight tangent. We were wanting to now outline the negatives of recycled paper that just get swept under the rug instead of just bundling in a load of random facts about recycled paper, we’d only spoken about trees and making new paper. So we went back to drawing thumbnails and came up with these new ideas/layouts.

The idea behind this design was that it shows the negative points of recycling. We also  changed the tree to a factory with smoke coming out to also play a part to make it feel as if recycling is bad. The title will then sit in the smoke to enhance how recycled paper has a negative effect on the environment and it is very little known by the average person.

We also decided that we wanted to have a paragraph that briefly explains the formula that we will be putting in our infographic. This would fit in brackets to the right of the title like as shown in the thumbnail.

Moving to onscreen


This was the stage of design where we had to fail to then succeed. We started off by working on 3 different computers and trying to design something by ourselves then join ideas. This didn’t work as well as we weren’t putting our minds together as a team. Here is an initial design development from the ideas that Andrew drew up.

With this design we all agreed on that it was the completely wrong style from what we wanted to go for, the typeface wasn’t aesthetically pleasing and was straight up too basic and the designs just didn’t look right, I felt that it looked too much as a christmas themed poster. So we had a break, thought up some ideas (use of recycled paper backdrop and pastel colours) and then we started designing collaboratively on one computer which in fact produced a much better design outcome.


This is the new style that we decided to work with, something that is different and more quirky. This stands out more and is more aesthetically pleasing to the eye compared to the previous style that we experimented with.

Typography of choice


After doing some research into type trends for the modern info graphic from a couple of recent posts about infographics we then went on to looking at typefaces that we could use for our poster. As you can see we looked mostly at eroded typefaces and we wanted to stick to this kind of rough look, though I wasn’t so much a fan of this but did like the way it was pretty heavy. The decision was made as a group as we thought that it would link well to the particles in recycled paper but also the erosion of our planet due to such processes as manufacture of recycled paper.


These typefaces above were a similar style to what we wanted however they just weren’t right as that we felt they were just a little too over the top. ‘Walk this way’ was too eroded and looked more like it would be used for a poster about zombies or possibly war. ‘Urban jungle’ would have been suitable if we were doing an infographic about urban culture/cities. It would have worked well if the building silhouettes weren’t at the bottom of each letter. ‘Plane crash’ was a bit too tropical and looked like it would be used on a tropical house album cover. Finally dreamer looked a bit too much like a paintbrush stroke which wasn’t the style we were looking for. The 3 we decided to use for the poster were:



We chose these typefaces because they accurately represented the style that we chose. They are all in block capitals which is what we wanted to use to represent importance and impact and they had the eroded particle effect that represented the particles of recycled paper and erosion of the planet but not as much as the others.  Huntress and How to Disappear are the ones that we decided to use for the title fonts and then we decided to use Dreamwalker for the main body text, I find that they all fit together fairly well and don’t look so much as completely different fonts… GOOD JOB RUPERT.

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