Hilton Design


Dungeness (FMP)

Evaluation and reflections


The visual communication/message of the piece met the need of the brief because the message I feel really matches how the destination feels and the vibes it gives off. The photo I took matches the message that I was trying to send.

I should have probably taken a few more photos while I was there but I think I made the mistake of going too early as I was knackered by the time we got there.

My strengths within this project were that the photos I took were really good quality and the layout was simple and easy to read.

My weakness would have been that I did not take many pictures and did not really experiment too much with the photos I had.

I found my time keeping skills were pretty well set out as usual though I did have a lot of other stuff on my mind being the FMP.

I should have really researched a little into the marketing side of things as that in the real world designers would do that. It may have been useful to get some more outside opinions and statements to back up my decision making.

I drew conclusion to the project by showing a few people my visuals for some feedback, asking if they understood the actions I made to match the brief and then going back to make a few minor adjustments. The people I asked were families and a few students.

What I enjoyed the most about this project was designing the postcard. Merging typography with photography was pretty fun to experiment on.

I have considered the sustainability of my project process and outcomes by making sure the the target audience would react to my idea in a good way. If it were to go further there would be further analytics. I also looked at the cheapest options to print to save money.



Dungeness- The Final with slight adjustments


So it has come to my final steps of my Dungeness postcard. I thought that there should be some kind of border to make it look a little more neat. I did this because I wanted to work with some white space to make it cleaner.

Though I felt there was still something missing I then went on to adding a grain effect to overlay the whole piece. I did this because it represents the graininess of the sandy, gritty “desert”.

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Here is the final look of the postcard. As you can see, the border works well to strictly fit in the photo and really does feel like a postcard now because of the hard stroke around the photo. Also you can see the grain effect works well with the colour of the border being sandy. I did this because it gives off a feel of the location.

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Dungeness- The Type


So for my final look on my dungeness postcard I wanted it to appeal to a younger generation as that most the students said it looked boring and bland and they wouldn’t want to go there, they actually enjoyed it from what I saw. I wanted it to portray a young funky feel to the location because there really needs to be younger visitors to see what it really is all about.

There’s a certain look I wanted to go for about the place which is the above and I liked the use of some kind of modern, fashionable font, The font I went for I believe was futura bold.

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I paced the red box behind the text to forward it to attention as that without it the viewer won’t really notice it so well. I wanted to yet keep it subtle though so I dropped the opacity.

I then thought about putting the box only behind beauty because that was the main word from the message that I wanted to show.

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I will now go on to the finishing touches of my postcard within the next blog post.

Dungeness- The editing


When it came down to editing I imported the file into photoshop and  started experimenting by copying the photo and shifting the Hues within the photo, kind of like I did from this blog post. with the hue changing I only wanted in within the window so I erased all the outside areas that were affected from the hue changes.

After doing this I went on to saving the file as an image to flatten all the layers I took it over to lightroom to edit the colours within as it is a lot easier to do so on that application. I went and brought out the pink and yellow colours of the graffiti to brighten it up a little more because I wanted that to be the main element of the photo as it represents beauty.

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I also thought it would be a nice touch to make the outside even more bleak I then went and overlaid the image with a black and transparent gradient just to darken up the corners.

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So this is the final look of the photo editing. I will now look into what type to consider using within the photo and how I am going to lay it out as a postcode.

Dungeness – The photography


As I don’t have much space left on my wordpress account I will just be bringing in a few of my photos.

After knowing what my message is I know fully well which photo that I will be going with and that is this one and I will explain why in just a moment.


I chose this photo because it shows the outside of the abandoned hut being bleak, bland and boring with not too much to it and then inside there is a wild piece of graffiti which I loved. The graffiti shows off the strange beauty of the location and acts as if a rabbithole to wonderland in my opinion. This really does back up the fact that people should really explore areas to find little hidden gems that they might love.

I’m now going to go into another post and edit this photo a little and pump it up on photoshop.

Dungeness – The trip


The trip kept being pushed back which was extremely annoying so we finally went but I went seperate from the group. I did this because I wanted to focus heavily on photography and I wanted to get a good sunset shot seeing as the brief says the work I produce needs to be a response of how I felt and I thought early in the morning would be the best time to really feel the environment and get some amazing shots… I was wrong, well kind of.

So it turned out that the clouds never broke apart to get a good photo, the trip down was extremely exhausting especially at 3:00am without any sleep! And just to top it off it was incredibly windy! … Not a great start! As I was down there I thought I may aswell take some shots and still feel the environment. Dungeness is a very gloomy place at first site and there really isn’t much to it apart from the super huge nuclear power station which shadows over the deserted grounds. Though there were some beauty to the place like the houses were cute and bold, the abandoned boats that turned into rusty frames were somewhat aesthetically pleasing and wicked to photograph.

As I carried on exploring I started to think that the bleakness of the location started to actually become a beauty and unique feature.

After taking some shots that I thought would be useful to send a message across to the people who bought the postcard I started to think of what the message would be. I went and simplified what I said earlier and just thought of putting “BLEAK IS BEAUTY.” This quote I feel is straight to the point and sends of the message for consumers not to just judge a book by its cover and go and explore a little as that there is always a hidden beauty where ever you go.

Next I will look through the photos that I had taken and will consider which ones to use for my postcard.

Dungeness Bomb project brief (THE FINAL ONE!!!!)


So it has finally arrived, our final bomb project, thank god for that! The brief here is as followed and it is a real quick and easy one day project.

“Attend the trip to Dungeness on Monday April 24th. Make a design response to what you see, hear and feel – the message is to be that of connecting or re-connecting, peacefulness, hope, nature, mindfulness.

The design response should be finished and include your images (photos are ok) and some type. No set format is given but postcards are fine. You can choose this yourself.”

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