Hilton Design


Design Factory

Evaluation and Final thoughts


1) Visual Communication:

In what ways does the visual communication/message of the piece meet the needs of the brief?

The brief says “make it different”, it says to either create something new or upgrade something to make the product more sustainable. I believe that my idea has met the needs of this brief after a lot of thought and understanding of the brief itself.

In what ways does the visual communication/message of the piece fail to meet the needs of the brief?

I believe I could have done a few more sketches by hand instead of digitally, I have a feeling that my PDF’s won’t show that my idea is so much sustainable.

What are the strengths of the visual communication? Why?

I believe my strengths within my PDF’s and idea itself are that the idea I think is original and new, I feel that I have pitched the idea pretty well in my eyes. I feel I’ve learnt from my mistakes from the last few assignments with the visual communication and made it very clear and simple to see what it is and how the idea works.

What are the weaknesses of the visual communication? Why?

After looking at other people’s work I feel that I haven’t included that much writing but then again the audience should be able to tell what it’s about through imagery.

In what ways could the piece be mis-read or mis-understood by the audience? Be specific about who the audience is.

I’m not too sure as I feel I made it as clear as I possibly could.

In what practical ways could the piece be developed or improved?

I’d may want to explore purchased fonts and get a better variety of them.

2) Reflection of own working practices:

How was my time keeping?

I found my time keeping skills well set out, although I had a week off due to sickness which did affect me a little but I still managed to reach the deadline.

How was my analysis of the brief?

I’m not really good at analysing my own work but I think I done alright again.

How was my research?

I think I managed to get all my research gathered up pretty well and believe I got everything I needed for the project.

How did I draw conclusions from my research?

I’m not so sure, I just gathered my research and analysed it. I had to relate the research to my project and how it would help me out and how it all links to semiotics.

How did I use research to generate and develop ideas?

I went to a few exhibitions of people who expressed themselves through art work trying to change the way people think on life. I took the way they tried to do so and applied them to my own work.

How did I use evaluations to help with my ideas generation and development?

I learnt from my mistakes, instead of evaluating my own work as I went along, I involved others to get an outside point of view.


In what ways did I show that I had achieved the Learning Outcomes? How can I improve this next time?

I blogged about my progress frequently and documented mostly everything I done. Although I could blog more about the lectures and maybe document in a little more detail next time to improve.

What parts of the project did I enjoy most? Why was this the case?

All of it because it was also a real world thing, we were creating a piece to potentially enter a competition.

What parts of the project did I enjoy least? Why was this the case?

Probably the beginning, as the project was a little hard to understand at first.

At what times did I work best? Why might this be the case? How can I ensure that I work well at all times?

Working with the software again. I love using computers for graphical designs to express my ideas.

What areas inspired me? Why was this the case? How could I follow these up?

What inspired me during this project was pretty much the whole project itself. Looking at how others got their ideas gave me new ways to think of something different.

What areas were challenging or difficult? Why was this the case?

There were a few areas one being that it was a hard brief to understand and also the printing stage was again a little stressful but was alright as that it was printed a few days before the deadline.

How can I go about developing and improving the parts I found difficult?

Learning more into the softwares and being able to know how to create 3D objects to present my idea.

Do I need to develop certain skills? Do I need these now? Or later?

I had developed a few easier ways of presenting my ideas. I will be using these new techniques though in the future.

Any other points?

I enjoyed this assignment and I believe that it’s made me think more creatively and originally. It would have been handy to have a little more time on it as that it may be entered into a contest.


PDF Layout and Final piece


Bellow are screenshots of my first layout attempt of my whole PDF. I wanted the background to be a nice creamy colour so that the images would sit on the back drop gently. I also placed some shapes in the background and done the same affect I did to the title with the black outline on top of the light green outline. I did this so that the pages didn’t look so empty in places and i also kept the opacity very low so that it didn’t distract viewers to look at the background more than the information on top.

Screenshot 2016-02-04 21.26.02Screenshot 2016-02-04 21.26.17Screenshot 2016-02-04 21.26.32Screenshot 2016-02-04 21.26.41Screenshot 2016-02-04 21.28.07

Below is attached my final PDF

Final PDF’s for The Breathe Project

Linking Semiotics with my Design


So we now know fully well what my project is, that could change the world in an extremely sustainable way. Now its time to go into a little detail on linking my development to semiotics which we had learnt about in the previous assignment with subcultures.

Firstly I want to talk about my product design. I wanted the product to look very similar to an actual tree so obviously people would kind of have an idea on what it does. If I made it just a simple pipe out of the ground then people wouldn’t really have any idea on what the object is. With the colours of the design I wanted to give it a more natural look with nice friendly looking colour tints for the blow up see through bubbles, the colours would vary from the likes of green, red, blue, orange and yellow. I also wanted it to look a little futuristic and designable. So it’ll be made out of three main materials which are rubber, aluminium and carbon fibre, if we took the theory of paradigms and syntagms it could cause the product to not be so sustainable, we could say the mainframe would be built with wood but that would defeat the purpose of them as that we want to support trees not cut them down to create artificial ones.

The connotations of the product design is that its a tree shaped mechanism that clears the air around in an air cleansing generator that is powered by nature itself. But the denotations are that its tree shaped model.


With the logo and the name the signified is thinking about breathing healthily, the signify is The Breather. People will think of some kind of lung system and in this case a mechanic one, though I do believe people may be a little confused on if it could be something to do with a humans organs or not. But saying that it kind of is as that the product will help keep a cleaner lung system to each individuals lungs. With the logo though I believe that I have adapted the closure look from the Gestalt theory, as you can see that the tree in the background is not fully complete yet it’s only an outline of a tree people can still see that it is indeed a tree. Though as you can see I included the title in the logo that was to loosen up the fear of people not understanding what the logo is for. I regret making a logo though now without the title as that I have just thought of a good logo idea. The idea was to get the outline of the tree and place in a basic filled image of a pair of lungs within the main bushy part of the tree. I may go on to creating this and will blog about the development.

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Screenshot 2016-01-28 16.29.43

So there you have it, I have identified the semiotics within my project. It’s good to know about semiotics to get into your target audiences minds and to draw them in even more to your designs.

Mid Pecha Kucha


Here I am going to show a Pecha Kucha on what I have done so far. The reason for doing this was originally to show my class group of my progress but due to unattendance I couldn’t.

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So in slide one I would inform them on what the brief tells us to do and how I’m going to go around of doing it. In the second slide I tell the students of what I analysed at the Design Museum, I answer a couple of questions that we had been asked to answered briefly then will move onto slide three which is my first attempt of developing the research page for my PDF. I go on to say why I laid it out in that certain way and why other ways wouldn’t have worked.

Onto slide four, I talk about the images I found on the web that inspired me to think of the project that I am wanting to work on. Then I go on to talking about my actual idea in the fifth slide giving the class a little information on what to expect of my product that I am creating. In slide six I go on to how I’m finding my audience and talk a little bit about how I surveyed people and what questions I asked them.

I then go onto my logo design in slides seven to nine, I would tell them why I went with the decisions I made and go into detail on my final choice. I then go on to talking about the design of the build and what they’ll look like once they’ve been created, I would show them the final two slides which have my rough sketch development and a part of my actual draw up for my final page in my PDF.

This Pecha Kucha would have given me some time to get feedback from students and lecturers giving me a clearer understanding on what I still need to do, though in a few days I will be back in college and will show my lecturers this to do so.



To get an even better understanding on my target audience I felt the need to go out and survey a maximum of twenty random people. The survey I ran below doesn’t really give away any information of what I’m looking at creating but it asks the questions we want to know to see if the project would be worth making and also seeing if it’d be sustainable.


So I managed to get a hold of twenty people out on the streets and I believe I got a good variety of answers from them. Below are the results and I will be creating pie and bubble charts of the results and placing them into my PDFs later on.


It was pretty crazy to see that some people didn’t care about others futures and the small amount of people who didn’t care about the environment. It turns out the people who like to keep fit and healthy are the ones who care a lot about the environment and other peoples futures. I also found it odd the amount of people who fell ill two to three times within the space of three months. With cleaner air I believe we can get more people in that 0-1 option.

This experiment has helped me know who my audience is and to be honest I still feel the same as I did before, this product will be aimed at everyone. It’s still been good research and will give me a lot to put in my PDF to back me up.

Sketches of what it’ll look like


So here I am going through with how I sketched up the idea and how it would work by looking at it. I did do a couple of rough versions that included a filtering system being attached to peoples houses or street lamps but then decided to scrap them ideas because the ideas didn’t real feel appealing to the eye, I wanted to create something that actually resembled a tree visually. As you can see for yourself that they just didn’t really look the part.


In the sketch below you can see more on how it works looking at the arrows which show as the direction of where the air is going. What happens is the dirty air gets sucked up into the underground generator, which then pushes the air through a filter. After the process the cleansed air gets pushed up and out of the artificial branches of the tree which will be high enough so that the clean air does not get sucked up again.


Now below I wanted to vectorise the sketch to make it look a little more understanding though it still needs a little more adding to I think that this is a good start and will add all the other little bits in while I’m creating the final PDF’s.

Screenshot 2016-01-28 16.29.43



Using Personas is a technique used by designers to help them understand on how to change someones opinion. The persona can be anyone who may or may not use the product/design. Doing this makes you think of others who aren’t interested in a certain thing and trying to change their minds on the subject. To get a variety ideas for my design idea I will be creating a few personas.

Persona 1

  • Tom
  • Gender: Male
  • Age: 38
  • Work: Gym instructor
  • Location: China

Tom loves to keep fit and healthy and has two children who he likes to keep healthy too. He loves working out and helping others stay healthy. Though there is a worry for him, he feels like he falls sick a little too often due to the polution by his work place and feels its a threat to his children, the gym members & staff and himself. He tries his best to avoid the polluted area by wearing a mask but feels as if its a little disrespectful. He has installed air conditioning in his gym but feels it may have made the situation worse.

Persona 2

  • Maria
  • Gender: Female
  • Age: 44
  • Work: Shop assistant
  • Location: Australia

Maria doesn’t keep up with her fitness as she doesn’t have much time to do so and she doesn’t feel the need to look and feel good. She only cares about herself and getting money to pay the bills and for food for herself and eight cats. She hasn’t got much of an impact on the environment as she doesnt go outside much as that she’s either working or gaming. Maria also smokes and keeps getting very bad chest infections. Also the air in the area she lives in is not polluted.

Persona 3

  • James
  • Gender: Male
  • Age: 65
  • Work: Retired
  • Location: London

James is an O.A.P with three children and seven grandchildren. He strongly cares about them and their futures to come but is incredibly worried about the pollution around the world and fears that nature may just come to a hault one day. He also has a fear that global warming will get the best of us one day and if we do not take action sooner or later then we as a human race are facing a huge threat. He feels that we have a great source of technology and knowledge that we could put a stop to all this worrying but we dont simply because of people out there being greedy and only caring about their life time and no one elses. James was a doctor and also worried at the time of how many times people were ill so often and believes that the air pollution is to blame.

Persona 4

  • Sunu
  • Gender: Female
  • Age: 19
  • Work: N/A
  • Location: India

Sunu is currently studying Computer Science, she likes to stay healthy but struggles to stay fit as that she keeps falling ill. This is causing her to fall on her attendance at University and the gym. She also got fired from her part time job as a sales assistant at her local supermarket because she kept having to call in sick. She wears a mask when she’s outside because the pollution is so bad but likes to go for walks in nice green forrests as she believes it makes her feel a little better.

XD- Experience Design


Experience design (XD) is the practice of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the users experience and culturally relevant solutions.

We looked at a few examples of this practise that many companies are doing in this day and age. It has grown incredibly large and results the companies to a bigger audience base.

There are three Key Factors in this process in which designers need to understand the users as having these three abilities:

  •  Cognition (knowing, mental understanding)
  •  Sensory Perception (physical, bodily feeling, touching, balance, senses)
  • Emotion (“affective domain”, gut feeling or reaction, positive or negative)

There are certain ways that we can plan ahead for Experience Design these include:


  • Both a methodology and a philosophy
  • Concerned with the physical relationship between ourselves and the objects around us
  • Awareness of bodies in spaceEthnography
  • The study of cultures (including subcultures)
  • Self-ethnography – study of self as a “culture”

Other ways to test or measure include:

Going back to Semiotics, things signify something, what they signify is connotation – how users and others understand the cultural symbols or meanings of objects.

Ideology as well the assumptions about what is “common sense”, what is morally right or wrong. Built on shared cultured values and understood through signifiers – What are the assumptions of good and bad behind your design? Who might agree or disagree?

Cultural Capital which in this case describes how not only money has value, but also bodies of knowledge, especially cultural knowledge; expertise; how one shows possession of or skill in this value (also subcultural capital)


  • User journey – what do users normally do in this experience? How can you enhance all of it or a section of it? Divide journey up into smaller parts (“littling” or “deconstruction”). Sketch the “journey” of using an artefact or service, exploring the touch points and how these make the user feel.
  • Persona – develop a few key “real” people to test how your design works with them; make them as detailed as possible,consider their potential reactions to your designs.
  • Prototype – as many “quick and ugly” prototypes as possible, get feedback, iterate, Intelligent Fast Failure
  • Audience/user feedback – appropriate people, open questions, allow them the experience

In the next few blogs I will be testing some personas and some potential user journeys for my product. I will also be running a few surveys to include into my final PDF to back up why my idea would be worth it.

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