Hilton Design


Concept of new Punctuation

Evaluation on both Logo Design and Punctuation Design briefs


1) Visual Communication:

In what ways does the visual communication/message of the piece meet the needs of the brief?

With one of the briefs I had to make it up myself so I believe that made it a lot easier for me to meet the needs of it and the other one was clear to understand.

In what ways does the visual communication/message of the piece fail to meet the needs of the brief?

Possibly the punctuation mark may have been experimented with a little more though I had to focus on researching and doing the logo design for the other brief.

What are the strengths of the visual communication? Why?

My strengths where with the typography within the logo design as that due to the last few weeks of work experience I have been working with real life clients and have got a far more better understanding on how to start on a rebrand or start up business.

What are the weaknesses of the visual communication? Why?

My weakness would have to be that I don’t put so much time into these projects, this may be because I’m getting to used to real life work and projects only lasting a few hours, I shall change my attitude in the next year to come.

In what practical ways could the piece be developed or improved?

the punctuation mark may have been experimented with a little more and I should have experimented more with my other options as that I think a couple of them may have turned out better.

2) Reflection of own working practices:

How was my time keeping?

I found my time keeping skills well set out, apart from having to juggle work, work experience and this together can become rather stressful and doesn’t give me the chance to give 100%.

How was my analysis of the brief?

I found my analysis of the two briefs were done well partly as to the fact that I made one of them up which was a bit more of a real life situation.

How was my research?

I find research a drag! but I think I got all of it together though.

How did I draw conclusions from my research?

I’m not so sure, I just gathered my research and analysed it. I had to relate the research to my project, how typography has evolved and how it fits into branding is a huge key to understand and is always changing so you’ll never stop learning new ways of type.


How did I use evaluations to help with my ideas generation and development?

I learnt from my mistakes, instead of evaluating my own work as I went along, I involved others instead to get an outside and professional point of view.

In what ways did I show that I had achieved the Learning Outcomes? How can I improve this next time?

I blogged about my progress frequently and documented mostly everything I done. Although I could blog a little more on typography but I feel I have done enough.

What parts of the project did I enjoy most? Why was this the case?

All of it, though the punctuation mark brief was fairly annoying as that it didn’t feel like a real life brief.

What parts of the project did I enjoy least? Why was this the case?

The decision out of the two posters I had produced. This was difficult because they both had two completely different approaches to them.

At what times did I work best? Why might this be the case? How can I ensure that I work well at all times?

Working with the software. I love using computers for graphical designs. To ensure I stay working like this I will look up tutorials on more complex techniques in my spare time and pay close attention it lectures.

Do I need to develop certain skills? Do I need these now? Or later?

I had developed a few easier ways of producing effects, a few new ways from work experience. I will be using these new techniques though in the future with the place I’m working for.


Punctuation mark Final


Screenshot 2016-05-30 22.03.56

I wanted to display my punctuation in an example text and I wanted to make it look unique, I chose to have the example text to say “You don’t say” as that this is a fairly common sarcastic comment and most people would and do understand that it is.

Screenshot 2016-05-30 22.03.26

I had to add some kind of extra content so I added a few other marks to make mine blend in. I put the opacity down on the marks though so that it doesn’t distract the viewer.

Screenshot 2016-05-30 22.02.20

Sarcasm mark development


To start of my production with this punctuation mark I had to choose a font that would be easy to work with and easy to read. I chose a very simple one which was Arial Black so it was big, bold and easily read. I started by simply started by putting in a question mark and increasing the size so it was easy to edit. I also expanded the object to experiment with the anchor points.

Screenshot 2016-05-30 22.07.32Screenshot 2016-05-30 22.07.12

Here you can see that I drew in another line to infuse with the question mark once I had flipped it. Below you can see how it’s coming together a little more, I gave it a flick kind of feel to show that its more natural compared to other punctuation marks.

Screenshot 2016-05-30 22.04.10Screenshot 2016-05-30 22.03.56

Here I felt the need to add another dot to the symbol to make it look even less serious than it already is to show that its sarcastic. Next I will be showing how I’m going to be displaying it and why I’m doing it in that way.

Punctuation ideas


Here I am going to be showing you a few ideas that I had in mind for my punctuation brief. I wanted to create some good ideas instead of sketching up a load of random ones as that I wanted to take some great care into how my punctuations would work in this day and age.

Nowadays the younger generation are relying on emojis through texting and social media though you cannot put an emoji in a piece of professional writing as that it wouldn’t work one bit! So I thought that maybe I could transfer some of these emojis we use on an everyday basis and turn them into a simple but effective punctuation mark.

Screen Shot 2016-05-31 at 15.57.56

Urgent action needed

This punctuation is to clearly identify a part of a conversation that is extremely important. This will reduce the need and use of exclamation marks.

Rhetorical question mark

I was thinking that this would be useful for books and articles for when the audience feel as if they’re being given a question to answer but they actually don’t need to.

Thought bubbles/ marks

This again would be mostly used in books to inform the audience that the current character is thinking about.

Sarcasm mark

The sarcasm mark will work just as how it is called. Its hard to identify when someone is being sarcastic so using this will help people understand each other while communicating through technology and not face to face as that you can usually only sense sarcasm through an individual’s tone of voice. With this design I wanted to take the simple question mark and flip it upside down and make it look slightly jokerish.

The one that I am going to be going with is the Sarcasm mark as that it will work out really well in our vocabulary as I said it will help people understand one another just a little more.



The history of Punctuation


To get a good feel to how I should create my new punctuation mark I needed to have a look at how punctuation became such a thing. I believe studying this will give me an advantage on thinking of something unique.

I decided to look at the Ampersand as that it is used a lot in design and in mostly everyones everyday life style.


Above shows how the ampersand has progressed through the years, and by the looks of things it has changed incredibly from the very first version of it.

The first recorded ampersand—a rudimentary ligature of the letters “E” and “T” from the Latin word et, meaning “and”—was scratched onto a Pompeian wall by an anonymous graffiti artist around the first century A.D. (shown above, image one). In time, the ampersand became a ubiquitous symbol: by the nineteenth century it was taught to schoolchildren as a twenty-seventh letter of the alphabet. Before that, however, it spent an entire millennium in competition with a rival mark. The “Tironian et” (⁊), had the twofold advantage of a head start and an impeccable pedigree. Created in the first century B.C. by Tiro, secretary to Rome’s famous orator Cicero, it was well established as part of Tiro’s extensive shorthand system, the notae Tironianae, by the time the proto-ampersand arrived a century later. The Tironian et continued to thrive in the Gothic-script religious texts of the Middle Ages but eventually fell out of use, along with the rest of Tiro’s system. The ampersand, meanwhile, evolved, as newly eligible Roman and italic scripts made their way from Renaissance Italy, eventually assuming its familiar form (above, right, forty-five through forty-eight). Nowadays, the ampersand is everywhere—except in Ireland, where observant motorists may still spot a Tironian et adorning the occasional Gaelic traffic sign.


I then felt the need to look up on how the question mark originated, this was hard to find out as that there were a few urban myths on how it developed, but I stumbled across this answer.

Of course, there is a nice old urban myth that could be constituted as a thrid origin story, but the likelihood of it being true is slim to none. Some claim that the question mark was actually created as a device to mark places on maps and such that were unknown, and they got the shape from the shape of a cat’s tail that the cat makes when it is inquisitive. They also go on to state that the exclamation point comes from the shape a cat’s tail makes when they are surprised. These two marks reportedly come from the Egyptians, who worshiped cats. However, no punctuation was used by the Egyptians ever, and it wasn’t until the 19th century that punctuation became standardised, so we can safely throw this hypothesis away. Now, on to the other two!

The Romans!

The first (and admittedly the less likely) of the two stories starts where most things inevitably start: in Rome. The story goes that the question mark actually originated from the Latin word quaestio, meaning question. This word was reportedly abbreviated in the Middle Ages by scholars as just qo. Eventually, a capital “Q” was written over the “o”, and it formed one letter. Then, it morphed into the modern question mark we know today. Here’s a picture so you can visualize it.

However, the actual evidence that this is the case is almost non-existant, for no medieval manuscript found thus-far supports this idea. In fact, it seems that the opposite holds true; the question mark morphs to look more like a q rather than less like a q as time passes.

Alcuin of York

The more accepted story by linguists is that of Alcuin of York and his “lighting flash” of a symbol. Alcuin himself was a scholar living in 8th century England when he received an invitation from Charlemagne to join his court. Without hesitation, Alcuin accepted and made his way to France. Whilst in France, Alcuin wrote a myriad of books and poems. Around this time, the need for punctuation in writing was becoming more and more evident, for books were now not only spoken aloud but read silently by monks on their lonesome. Without knowing where to pause or stop, it was a bit hard for monks to enjoy their reading. While there was an old system pioneered by, you guessed it, the Romans in place using a bunch of dots, it wasn’t sufficient. To combat this, Alcuin created the punctus interrogativus to signal an inflection at the end of a clause. The symbol itself was a tilde over one of the old Roman dots.

They chose Alcuin’s punctus interrogativus to embody solely the interrogative. By that time, the “lightning flash” had been turned upwards, and one could easily recognise it as the modern question mark. By the 17th century, when printing came around, the question mark was used as a universal symbol around the Western world. When the Arab world discovered it, they flipped it to match with their right to left writing style. Eventually, most languages picked up the question mark and used it as their own. At the turn of the 21st century, the question mark is a sort of international super-star, being used by billions of people every day. And that is the history of that little mark at the end of sentences that happen to be questions.

So here I have learnt the history of a couple of punctuation marks and have researched on how it has been adapted in the modern age from many years ago. This has given me a great understanding on how I should go to look for a new punctuation maybe looking for ones as shortcuts or ones that empathises on one’s emotion.

Introduction to New Punctuation brief


So it’s coming awfully close to the end of the first year, we have been given an option from a list of independent tasks to, the two I have chosen are a new punctuation mark and a logo design for a fake brief that I shall make up.

This punctuation brief though has been set and I have been given some guidelines to follow. The brief is shown below.

Language is the tool we use to communicate with each other and it constantly evolves to aid better expression of ourselves and the world we live in.Typography is a servant of that and its usage should evolve to enhance our expression of language. /// In an unprecedented step it has been decided that the English Language will have a new punctuation mark added to it. You are asked to come up with that punctuation mark. /// To explain a little more, the punctuation mark should express it a thought or ideology that is unique to the modern world which needs to be clearly expressed in written form. Your interpretation can be serious, experimental or humorous. Some examples could be a mark to be used at the beginning and end of which denotes the text inside is sarcastic. or it could be text which expresses the feeling of ‘believing in nothing’. Another idea is to express the idea of ‘information overload’ .There are many many solutions to this one. /// You are also required to produce a poster that clearly explains your idea to people.

01. Choose your subject matter within a specified time limit, otherwise you can spend ages worrying which area to follow.
02. Consider how punctuation is used, the new mark will have to be simple, work big and small and in one colour.
03. Think about the uses of typefaces and language, things like texting have changed the way we see and write language.
04. If it is appropriate or you are feeling particularly eager, you can do more than one punctuation mark. 05. This project sounds quite heavy but it can be taken as lightly or as seriously as you want.


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