Marketers and graphic designers have long known that color plays a huge role in the success of any marketing campaign and brand. Specific colours tend to stir certain emotions in customers which of course creates the brand relevance and gets people buying into your product, services etc. I’m going to be looking at a few colours that apparently increase sales, along with the specific emotions they evoke.
Red – is the color of power. It gets people’s attention and it holds it. Apparently this is the most popular colour for marketing. Just don’t overdo it! As you can see from the image above it shows of youthness and excitement. This colour will be useful in this particular logo.
Blue – Is when you want to be viewed as trustworthy and cool. Mix blue with complimentary colours for best results. This colour is also portrayed as being strong and dependable.
Green – is a versatile colour. It is warm and inviting, lending customers a pleasing feeling. Second, it denotes health, environment and goodwill. Finally, green is the colour of money, so it creates thoughts of wealth.
Orange – is energy. It has powerful attention-getting properties, it’s fun and cool, and it makes customers feel as though they’re dealing with a cutting-edge company.
So now that I have looked at some colours that may help me within this project I feel that I can now start looking at different colour options for my palette. I will also think of a couple more designs then finally come to a conclusion.