Screen Shot 2017-03-17 at 21.48.36

Here I’ve done a quick test to see if the whole DNA icon would work out in favour to the message of the brand. I feel that it does slightly though I have asked a few people and they say it looks too much like a medical company logo of some sort. It may be due to the style of the DNA or even the typeface being too bold.

I may go on to experimenting further with this concept though I feel that it wont work well but I will keep this in mind.