So after some feedback from my lecturer we made a few amendments of the brief so that it would expand on what I could do. So here is the final cut.
Client: Axwell Ingrosso and Daft Punk
Product: A variety of album artwork (Minimum of 2), 1 modern music and 1 past music. Music producer 1 is Axwell Ingrosso. Music producer 2 is Daft Punk. Other producers may be added.
Job Description: Vinyl sleeves that may expand, Vinyl disks, Vinyl booklet (if vinyl sleeve does not expand).
What is the communication to achieve?
The covers should effectively stand out and have the appearance of limited edition albums. They should also reflect the nature and music of the artists involved. Cover art can be made of any media and should include imagery and typography in a style that is recognisable to the genre audience.
Who will I be talking to?
Dance music ravers, especially the ones who are interested in extremely talented music producers looking more into the subcategories of house, EDM and maybe deep house. The age is varied but is most likely looking at 16-28 year olds.
What is the message?
Should stand out and show the true quality of the music that is written onto these classic memory devices.The content should be fun, funky and vibrant but yet keep a very clean look about it.
Who are the main competitors?
Every other Record company apart from them!
Where to research?
I must research into the history of album covers and how they have adapted to new media. I’ll also need to research on how artists music links into their artwork.
Final Deliverables: A minimum of 2 Vinyl covers which might potentially be expandable. Lyrics to appear if the design is appropriate.