Here I am going to be surfing the web looking at food waste, more into who is the most to blame and how we could try to prevent it as much as possible. Now it is very clear that it is not just one in particular person and that it is in fact various people through the production line to when it gets in to our home and even us due to best before dates. I’ve heard that they may be scrapping the whole date guidelines as that this is possibly one of the biggest issue that causes waste.
I’ve been looking into a website called lovefoodhatewaste (LFHW) which seems to be an organisation that offers people ways on how to save money with their shopping and reducing waste that aims towards the public, so this is a different target audience to who I have but their techniques on trying to change people may help give me ideas on how my campaign may work.
LFHW go into a lot of simple ways to save money with tips on how to ration peoples food correctly. It also talks about display dates and the differences with use by dates and sell by dates. The website gives out some interesting but slightly boring interaction but show some great infographics.
Leaning over a bit more to their food waste facts here as we are going slightly off subject they show some interesting facts which I’m going to share on here.
“There are two main reasons why we throw away good food: we cook or prepare too much or we don’t use it in time.”
“We throw away more food from our homes than packaging in the UK every year.”
“Wasting this food costs the average household £470 a year, rising to £700 for a family with children, the equivalent of around £60 a month.”
This is a rather interesting fact:
“If we all stop wasting food that could have been eaten, the benefit to the planet would be the equivalent of taking 1 in 4 cars off the road.”
These facts are all household caused but it’s made me think and wanted me to change the way me and my family live. This website has done good by getting into peoples heads and trying to manipulate their thoughts on how they live their lives which is a very strong, smart and powerful way to change the world into the way they want people to live.
I also checked out a blog that has discussed about the sources of food wastage.
They quoted the following:
Food losses VS Food Waste
It is important and possible to distinguish two types of waste:
Food losses or losses which occur upstream of the food chain, mainly being:
- first agricultural transformation
Food waste or waste that occur during:
- Industrial processing
- Final consumption
So, losses and wastage of food occur at different levels of the path, from production to final consumption.
The 4 Sources of Food Waste
1) may occur at the level of production and harvest, due to:
- Bad weather
- Diseases or infestations
- Defects in the system of cultivation
- Defects in the transportation system
2) It can occur during processing of the products, which produces waste of food production.
3) They can also take place during the wholesale distribution, where food remains unsold because it doesn’t corresponds to the aesthetic and quality of buyers.
4) They occur in last at the catering and domestic consumption. They create food waste because of excessive portions, the non-eat food before the expiry date and difficult to interpret the label and the information relating to the consummation
Doing this research has helped me get more understanding with how much food is actually wasted and it is a heck load! Also it has helped me on understanding where it happens and how to get people to change the way they live.