Hilton Design


June 2016

Evaluation on both Logo Design and Punctuation Design briefs


1) Visual Communication:

In what ways does the visual communication/message of the piece meet the needs of the brief?

With one of the briefs I had to make it up myself so I believe that made it a lot easier for me to meet the needs of it and the other one was clear to understand.

In what ways does the visual communication/message of the piece fail to meet the needs of the brief?

Possibly the punctuation mark may have been experimented with a little more though I had to focus on researching and doing the logo design for the other brief.

What are the strengths of the visual communication? Why?

My strengths where with the typography within the logo design as that due to the last few weeks of work experience I have been working with real life clients and have got a far more better understanding on how to start on a rebrand or start up business.

What are the weaknesses of the visual communication? Why?

My weakness would have to be that I don’t put so much time into these projects, this may be because I’m getting to used to real life work and projects only lasting a few hours, I shall change my attitude in the next year to come.

In what practical ways could the piece be developed or improved?

the punctuation mark may have been experimented with a little more and I should have experimented more with my other options as that I think a couple of them may have turned out better.

2) Reflection of own working practices:

How was my time keeping?

I found my time keeping skills well set out, apart from having to juggle work, work experience and this together can become rather stressful and doesn’t give me the chance to give 100%.

How was my analysis of the brief?

I found my analysis of the two briefs were done well partly as to the fact that I made one of them up which was a bit more of a real life situation.

How was my research?

I find research a drag! but I think I got all of it together though.

How did I draw conclusions from my research?

I’m not so sure, I just gathered my research and analysed it. I had to relate the research to my project, how typography has evolved and how it fits into branding is a huge key to understand and is always changing so you’ll never stop learning new ways of type.


How did I use evaluations to help with my ideas generation and development?

I learnt from my mistakes, instead of evaluating my own work as I went along, I involved others instead to get an outside and professional point of view.

In what ways did I show that I had achieved the Learning Outcomes? How can I improve this next time?

I blogged about my progress frequently and documented mostly everything I done. Although I could blog a little more on typography but I feel I have done enough.

What parts of the project did I enjoy most? Why was this the case?

All of it, though the punctuation mark brief was fairly annoying as that it didn’t feel like a real life brief.

What parts of the project did I enjoy least? Why was this the case?

The decision out of the two posters I had produced. This was difficult because they both had two completely different approaches to them.

At what times did I work best? Why might this be the case? How can I ensure that I work well at all times?

Working with the software. I love using computers for graphical designs. To ensure I stay working like this I will look up tutorials on more complex techniques in my spare time and pay close attention it lectures.

Do I need to develop certain skills? Do I need these now? Or later?

I had developed a few easier ways of producing effects, a few new ways from work experience. I will be using these new techniques though in the future with the place I’m working for.


Punctuation mark Final


Screenshot 2016-05-30 22.03.56

I wanted to display my punctuation in an example text and I wanted to make it look unique, I chose to have the example text to say “You don’t say” as that this is a fairly common sarcastic comment and most people would and do understand that it is.

Screenshot 2016-05-30 22.03.26

I had to add some kind of extra content so I added a few other marks to make mine blend in. I put the opacity down on the marks though so that it doesn’t distract the viewer.

Screenshot 2016-05-30 22.02.20

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