So it’s coming awfully close to the end of the first year, we have been given an option from a list of independent tasks to, the two I have chosen are a new punctuation mark and a logo design for a fake brief that I shall make up.
This punctuation brief though has been set and I have been given some guidelines to follow. The brief is shown below.
Language is the tool we use to communicate with each other and it constantly evolves to aid better expression of ourselves and the world we live in.Typography is a servant of that and its usage should evolve to enhance our expression of language. /// In an unprecedented step it has been decided that the English Language will have a new punctuation mark added to it. You are asked to come up with that punctuation mark. /// To explain a little more, the punctuation mark should express it a thought or ideology that is unique to the modern world which needs to be clearly expressed in written form. Your interpretation can be serious, experimental or humorous. Some examples could be a mark to be used at the beginning and end of which denotes the text inside is sarcastic. or it could be text which expresses the feeling of ‘believing in nothing’. Another idea is to express the idea of ‘information overload’ .There are many many solutions to this one. /// You are also required to produce a poster that clearly explains your idea to people.
A FEW THINGS TO CONSIDER
01. Choose your subject matter within a specified time limit, otherwise you can spend ages worrying which area to follow.
02. Consider how punctuation is used, the new mark will have to be simple, work big and small and in one colour.
03. Think about the uses of typefaces and language, things like texting have changed the way we see and write language.
04. If it is appropriate or you are feeling particularly eager, you can do more than one punctuation mark. 05. This project sounds quite heavy but it can be taken as lightly or as seriously as you want.