Hilton Design


April 2016

Choices from London city photos


So I’ve thought long and hard on which photos I like from the London trip and here I will be showing you my favourite out of the bunch! I will be explaining why I chose them and why I didn’t choose some of the others.


I do like this shot because of the angle it’s been taken. The problem is though is that the focus is completely wrong, I wanted to focus on the raindrops colliding with the puddle. I did take a few more shots like this though this I feel was the best one apart from the focus issue.


I like this photo as it’s slightly mesmerising though it can also be slightly boring and not so much unique. Maybe I should have tried this shot with a low shutter speed but I unfortunately didn’t think of that at the time.

With these two I prefered the one to the left due to the lighting and exposure. The one on the right looks really gloomy as it captured the weather more than the buildings around the area. The one to the left makes the image slightly more friendly and makes the buildings stand out more as that I manually focused my camera to the buildings.


So here is a photo that I had took from inside the Crystal museum, I liked the way I captured this photo from an angle which made the type “Waste” stand out really well with a slight blur to the background. I wasn’t so sure about the damaged metal cutouts though for “Waste” so I decided to take it over to photoshop to touch up a few areas with the spot healing tool. Below is the result and does in fact look better.


There are also a few others underneath from the museum that I liked a lot but it didn’t really fit into the brief specs. I liked these due to the angle and simplicity. With a little editing to them they would look great to show others what the museum is all about.

Finally I really liked this photo I captured which is so simple but looks wicked in my opinion and looks rather unique I think.


I feel that I may be leading to doing my environmental choice on my other trip as I feel this choice may be a bit too generic. But I will decide on that once I’ve analysed through my other photos.

*All photos are copyright protected*




The Canons of page construction


Here I will be looking at a page grid known as a Canon, these are supposed to show the most important parts of the page. The canons of page construction are a set of principles in the field of book design used to describe the ways that page proportions, margins and type areas  also known as print spaces of books are constructed.

A brief history of the canons and their origins are that the notion of canons, or laws of form, of book page construction was popularized by Jan Tschichold in the mid to late twentieth century, based on the work of J. A. van de Graaf, Raúl M. Rosarivo, Hans Kayser, and others. Tschichold wrote, “Though largely forgotten today, methods and rules upon which it is impossible to improve have been developed for centuries. To produce perfect books these rules have to be brought to life and applied.” Kayser’s 1946 Ein harmonikaler Teilungskanon had earlier used the term canon in this context.

Typographers and book designers apply these principles to this day, with variations related to the availability of standardized paper sizes, and the diverse types of commercially printed books.


So there isn’t just one canon grid there’s four but I am only going to be looking at three as I found the forth wasn’t so much necessary seeing as my page is going to be based on photography instead of typography.


The one above is known as the medieval manuscript framework according to Tschichold, in which a text area proportioned near the golden ratio is constructed. “Page proportion is 2:3, text area proportioned in the Golden Section.”Building on Rosarivo’s work, contemporary experts in book design such as Jan Tschichold and Richard Hendel assert as well that the page proportion of the golden section (21:34) has been used in book design, in manuscripts, and incunabula, mostly in those produced between 1550 and 1770. Hendel writes that since Gutenberg’s time, books have been most often printed in an upright position, that conform loosely, if not precisely, to the golden ratio.



This one is known as the Van de Graaf Canon which he had devised this construction to show how Gutenberg and others may have divided their page to achieve margins of one-ninth and two-ninths and a type area in the same proportions as the page.


Tschichold’s “golden” canon of page construction here illustrated by a synthesis of Tschichold’s figure thereof, with the diagonals and circle, combined with Rosarivo’s construction by division of the page into ninths. These two constructions rely on the 2:3 page ratio to give a type area height equal to page width as demonstrated by the circle, and result in margin proportions 2:3:4:6. For other page ratios, Rosarivo’s method of ninths is equivalent to van de Graaf’s canon, as Tschichold observed.


I’ve decided to see if these grids made a little sense with a couple of my inspirational dps’s from my previous post, below are the the results.


Here I could kind of see how pages work from the pages though I feel that photography pages aren’t really known for using the templates as the layout of the page does not match with the grid so well as to other pages shown below though researching this has given me a greater understanding to the secret law of page harmony.

Photos from The Ashdown Forest


Here I will be showcasing all the photos that I had shot from earlier at my local forest. These photos were fairly planned as that I kind of knew what I wanted to catch while I was there. I was fairly disappointed as that I was expecting lightning this day but it had never showed up, I will be writing about my choice of doing lightning shots in another blog post to come.

Like with the shots I took from London I will be doing a separate post on the ones I like and choose for consideration on my double page spreads.


Photography DPS examples and inspiration


Like in all of my other projects I have done I decided to look about for some inspiration on how my double page spreads. I had to find ones which suited my environment well and had to look professional. I wanted to look at how both the type and imagery is put together and laid out. I also wanted to have a look on how the photo’s may have been edited though I’m not sure if I would be allowed to edit my photos. So let’s take a look at a few I have found, I found that these were fairly hard to find.


I like the way this one is laid out with the image spread across the whole page with the text over the top tucked away neatly in the bottom left corner. You can tell that the photo is edited due to the colours being very vibrant. The only problem with the page is that the text is fairly hard to read as it slightly clashes with the colours of the photo.


The same with the previous DPS with the layout of the photo being spread across the whole page works well. instead of tucking the text in the bottom left corner they have placed it in the top right corner. I’m not too much a fan again of the text and there are a few kerning issues up there, thought the mix of different fonts kind of work well.


Unlike the other examples this is more based on a fitness page but I do like parts of the layout such as the use of different sizes of fonts. The photos kind of work well together with the use of borders to separate them more.


This one is probably my favourite out of the ones that I have picked out. The reason why is because it looks neat and tidy and also the photo itself is pretty epic! By the looks of things the photographer possibly had enhanced parts of the photo using Adobe Lightroom. I like the way that the text is placed within speech marks to show more that it is actually someone talking about the piece of work, also there is a small photo of the photographer with a little bit about him (where he is from, national flag and Name) this may look nice in my DPS in which I will be experimenting with soon.

Without looking at these I believe that my DPS’s may have looked a little worse than how I would want them to look like seeing as I hadn’t really seen many double page spreads based on photographers. I feel I will keep looking back at these while I work to get the right look throughout the whole process.


PMIs on Inspiration for my Photography trip to Ashdown forest


So I’ve decided to go to a local destination known as the Ashdown forest to take a few photos of the scenery. This will be my second load of photos as well as the others that I have already taken in London.

Here I am going to be looking at a few photos from the internet that have given me some thoughts on how my photos may look like and what they shouldn’t look like. I will be writing a little bit about each photo the pros and cons (PMI’s).


In this photo I like the way it’s an up close shot of a few bamboo sticks and taking from a low angle. The only issue with this photo though in my opinion is that it has a similar colour to it all the way through, it’s not a huge problem though it does frustrate me a little. The photo feels a little planned but sometimes thats a good thing, also I like the way it has focused towards two to three areas within the image.


I like this photo as it’s very simplistic but captures nature’s ugliness and turns it around to look like one of nature’s beauties. I also like the way it slightly blurs out in the top right corner which is due to natural lighting. I don’t like that there is a fence within the photo seeing as it doesn’t help to make the photo focus on nature and like the previous photo it again is all kind of one colour.

Temperate Rainforest

The same as the previous photo it turns ugly into beauty but still is boring with the colours within. The objects in the photo all clash I feel, there needs to be areas that should separate the colours. Though the natural light helps out in this photo changing the brightness throughout the photo.


With this photo there are two separate main colours which works well especially from a ground shot. I like how it focuses on a small patch of stones though they do feel rather bland and the photographer could have focused on something that may stand out a lot more.


Though the quality is terrible I do like the simplicity of the photo as it makes the empty tree really stand out and you can feel what time of the day it is just by looking at the photo. The angle of the shot is very basic but still works well. There’s also a good balance of colour though the photo is a little empty on the top left.


I like the way this photo captures an animal within a secluded area of a forest. Though the angle doesn’t really capture that very well, maybe a close up shot may have worked out a little better! Again the colours are the same which I understand as most colours stay similar in one particular environment. There is also a blur on the bush to the left due to maybe the weather, this makes the image quality look bad but also makes the photo look like it hadn’t been planned to shoot.

This exercise has helped me prepare myself on how my photos should and shouldn’t look like, to be honest I’m not so much a fan of any of the photos above but some of them do have little things in them which justify them a little.

Photography trip to London (Without planning)


In this post I am going to be showing all my photo’s that I took in london both in the environment and museum (The Crystal). The photos that were taken were not planned at all and I hadn’t done any research into how my photos should look, this may not benefit me.

I didn’t feel the need to plan. Some people say that a good photo doesn’t come planned, though there are many opinions of this and I individually think that this is either true nor false, it all depends on what you think planning is. Anyway moving on to the photo’s that I had taken, I will be splitting them into two groups, museum and environment.

Museum shots


Environment shots


In a further post I will be going into photos in particular that I liked and disliked, I will also be giving a little review on The Crystal Museum.

Final Thoughts & Evaluation


For our poster and throughout the process we had different areas where one another would specialise in, the areas were:

Me – Icons | Layout | Development

Andrew – Ideas | Layout | Icons

Rupert – Type Choice | Development

This worked well however we had issues with making final decisions as we all had different opinions and I felt we may have clashed a little. Example of this would be choosing between the landscape and portrait version and whether to include the faded factory in the background or not.

I think we did meet the brief specifications as we did make an A2 infographic poster about ethics for a graphic designer. We chose appropriate software and printing material to print our poster on. We also used a well thought out combination of type and imagery to make this poster work well.

The strengths of our poster are that it is simple, easy to read and also eye catching. The colours used aren’t too bright and aren’t too dark making it interesting but not too distracting. We kept to a pastel colour scheme ensuring that all of the colours matched each other in terms of brightness and contrast. The final poster layout flows down the page starting with the title, then the paragraph and finally the icons (some with added text).

The weaknesses of this poster could be that the viewer kind of has to read the intro paragraph to understand the transition from toxic waste to deforestation and tree farming, though we had shown people the formulas without text and they had seemed to have understood it clearly.

To improve this poster I think we should have experimented with the layout a little more as that we thought it was all aligned to the middle but when we printed it it was a little off.

On to timekeeping it wasn’t great to start off with as we started it with 2 weeks remaining however this happened to be just the right time for this brief. I think we analysed the brief well and chose to go on a more divergent path of doing an area of ethics for graphic designers rather than graphic design ethics as a whole topic. We did considered folds on the poster which was a part of the brief specification but didn’t feel it was necessary.

Our research was very in depth as we had to find out facts and statistics of recycling paper and also making new paper. Finding out which was actually best for the environment.

Throughout the ideas and design development we were constantly thinking of our layout and designs to try and produce the best possible outcome. This was useful as we went from a good layout that didn’t work out to a much better layout that did work out.

The part of the project that I enjoyed the most was putting all our ideas together on to screen and also having to improvise. The part that I enjoyed the least was getting started and thinking of an ethical situation, I always find the beginning of things hard but once you get started is all up from there.

Overall I feel that we worked well as a group but getting involved and time managing was something we had to improve on towards the end.

*Link to Final Version of the Ethics Poster*

The final look


Here are the 2 final versions of our poster, one landscape and one portrait.



In the end we decided to go with the portrait version. As we thought it was more eye catching and the page layout worked a lot better, it looked a lot neater and was much more easier to navigate through from top to bottom keeping it very simple. The eye naturally starts with the title, then the intro paragraph and then the icons. We also thought it worked better as we spoke more about the positive parts of producing new paper, giving the poster a balance of good and bad points. We did consider that the folds may have an impact on our new portrait design though after testing folding some poster thickness paper over some text we found out that it doesn’t affect the text too much so we decided that it would be fine like I brought up in a post earlier on. Our design links to ethics for designers as we are asking the question should we be promoting and even be using recycled paper with the knowledge that it isn’t actually as good as they say it is to the environment.

Printing options


As that we are doing an infographic poster on the negatives of recycled paper we strongly had to consider what paper we would print on. This is a decision that links well with ethics of a designer as it is all about making your own decisions on what is right and what will work best for the piece of design and also going with what you believe in. We came to the conclusion that printing on recycled paper would be wrong as therefore we would then be promoting recycled paper by using it, we would end up contradicting ourselves.

As a group we made the decision that it would make the most sense to use fresh new paper as that in the poster we explain that new paper comes from sustainable tree farms and not deforestation. In some ways is better for the environment than making new paper as it uses more environmentally friendly processes.

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