23/02/16

Here I’ll be analysing a company who I’m going to be getting some work experience from in the summer known as Gingermonkeys. Gingermonkeys is a local business based in Tunbridge Wells and have worked with the likes of Budweiser, Ticketmaster and Wessex Pawn Shop. They specialise in 3D art which I thinks pretty cool and slightly unique compared to other design companies. They also offer services going through, brand design, print, web design, event planning, SEO/ social media and photography.

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Audience

Now with this company their audience from the past have mostly been insurance companies that from what I believe want a funky new look to them. when you think of insurance companies you just think boring bland websites and people who want to “steal” all your money. Well insurance companies these days are trying their best to look appealing to their clients, let’s say the likes of compare the market, they’ve completely branded themselves as a fun looking insurance company due to the overuse of meerkats! They had even made a separate website for compare the meerkat as that market and meerkat kind of sound the same. Anyway they use a lot of 3D artwork that looks very realistic. I feel that most insurance companies nowadays want something like a mascot to represent what they do and to show the personality of the business. The audience are again current clients and new clients.

Visual Aesthetics and User Experience

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The visual concept of their website are rather bright and the colour ginger/ orange stands out incredibly, this was intended though to go with their name GINGERmonkeys, though if it were me I would put a slightly lighter shade of orange so it doesn’t distract the viewer so much but still keep the look of being ginger. There’s a nice border around the site which is the bowser fill that makes it look tidy and organised. I like the way you see their company name in great quality, it shows nice and big when you enter the website. They use a slight scroll motion on this image as you scroll down the image will only follow for a second or two. Their portfolio page is well layout by tiling the images in and then navigating to a separate page once clicked upon, also when you hover over the images they say the name of the project.

The layout of this site is really neat and well planned out for people to navigate through, Though I don’t think I’ll be having my site looking like though I do have a guilty pleasure for the slight use of bright colours. They use a navigation bar that follows you as you scroll down the page like most other well thought out websites, it uses large header web fonts that are clear to read, I may consider laying out my portfolio like they have.

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With their about us (THE TEAM) page they use very formal pictures individually of their team with circles apart from one of the members and that member is the main man himself, the CEO and Creative Director of Gingermonkeys. I think this may be to send a message that he’s the boss and to show off his personality as it does stand out of the crowd. I like the way when you hover over each one of them the grey ring around them change to ginger/ orange.

Navigation & User Experience

Above is a slideshow of how the navigation bar that follows you as you scroll down works. Again with this navigation menu it allows the user to be able to use the navigation bar wherever they are on the page, as opposed to having to scroll all the way back up to the top of the page to use it. The website also has a navigation at the bottom within the footer of the page with recent blog post links, social media links, their skills links and a search tool. They also have a button that once clicked will send the user back to the top of the current page.

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Website link: http://www.gingermonkeys.com/

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