I decided to do a little research into the potential client, I always find it essential to do so to get a clear understanding on who the client is and how their work looks.

Penguin Books is a British book publishing house. It was founded in 1935 by Sir Allen Lane and Allen’s brothers, Richard and John, although Allen was the dominant figure in the company. John died in service in 1942 and Richard later sold his share to Allen before the company went public in 1961 as a line of publishers The Bodley Head, only becoming a separate company the following year. Penguin revolutionised publishing in the 1930s through its inexpensive paperbacks, sold through Woolworths and other high street stores for sixpence. Penguin’s success demonstrated that large audiences existed for serious books. Penguin also had a significant impact on public debate in Britain, through its books on politics, the arts, and science.

Penguin Books is now an imprint of the worldwide Penguin Random House, an emerging conglomerate which was formed in 2013 by the merger of the two publishers. Formerly, Penguin Group was wholly owned by Pearson PLC, the global media company which also owns the Financial Times, but it now retains only a minority holding of 47% of the stock against Random House owner Bertelsmann who controls the majority stake. It is one of the largest English-language publishers, formerly known as the “Big 6”, now known as the “Big Five”. – https://en.wikipedia.org/wiki/Penguin_Books

Penguin books have had a variety of different logos from the year they started back in 1935! These are shown below and are presented on each and every one of the books that they have published as that it is there watermark.


Looking at these you can kind of tell that they were all hand drawn obviously as that the years where they were publishing they didn’t have the kind of technology we have in today’s world. You can also see that they kept experimenting on which way the penguin was facing, not sure why though. By the looks of things they liked their second version back in 1938 and you can see the one they have now is pretty much a computer generated version that looks a lot smoother now.

The barcode they show looks like this nowadays and I will have to try and implement it as that there are no good copies on the internet to reference and use as an example in my project.


Most of their book covers look rather professional and easy to read, though recently with their modern look they are giving a very hand drawn look to them, here are a few examples.


I really want to go for a new type of limited edition style for their books, so I am going to experiment on a few ideas on what would make my cover special.