Hilton Design


February 2016

Web design Applications


Before I get started on creating my website I must look at my options on how I’m going to create my site, whether I am going to code or just do it automatically in design. I feel a lot more confident doing it in design instead of code and due to the time I’ve got to finish this project it would be rather risky to try and attempt coding all of it. So here I am going to be looking at a few of my favourite web design and text editing software giving a small description of each and then I shall compare them towards the end of this post.

Web-based applications


Weebly’s free online website creator uses a simple widget-based site builder that operates in the web browser just like Wix. All the site elements are drag-and-drop, and it automatically generates a mobile version of each website. Storage is unlimited, but unfortunately the service restricts individual file sizes unlike Wix.

Android and iPhone apps are available that allow users to monitor their website traffic statistics, update blog posts and respond to comments, and add or update products if the user has an e-commerce online store anywhere and everywhere. Basic features for blogging and e-Commerce are hugely supported. site owners can develop simple stores with payments through either PayPal, Stripe or Users can choose to incorporate advertisements in their pages, and visitor statistics can be tracked through an in-house tracking tool or Google Analytics.

With web based applications it seems so hard to believe that you can do all the things in less time than coding a website yet not cost a penny, well there’s a catch if you do it for free on these sites then you have a tag on your website that you’ve used these free sites to create your site. Also their web hosting isn’t that great and it’s hard to get your site noticed when you make it through one of these kind of sites.


Wix (free–$24.90 per month) is a cloud-based web development platform that allows users to create  fairly recently HTML5 web sites and mobile sites through the use of their online drag and drop tools. Users may add functionalities such as social plug-ins, e-commerce, contact forms, e-mail marketing, and community forums to their web sites using a variety of Wix-developed and third-party applications. Wix is built on a freemium business model, earning its revenues through premium upgrades. Users must purchase premium packages in order to connect their sites to their own domains, remove Wix ads, add e-commerce capabilities, buy extra data storage and bandwidth, and more.


Wix is actually a powerful, easy-to-use website builder that can get your idea or business online with minimum effort and maximum customization. It makes building a mobile site a snap. Best of all, It lets you build and launch a professional, well-designed website for nothing and in a little space of time! The downside is that all the customisation it allows means it will also let you build a poorly designed site and also there are limitations as you cannot code within.

Design software

Muse (Adobe)

Adobe Muse is a product by Adobe Systems. The software is focused on allowing designers to create websites without having to write any code. The app is available through Adobe Creative Cloud which is good for me as that I in fact have Adobe CC. So like Weebly and Wix Muse lets you do all the work without having to code and what’s even better is that you don’t have to tag Muse or Adobe anywhere on your site to say you created it with them! Also If you want to code you can always export the website file to HTML and open it up in a text editor.

Dreamweaver (Adobe) Also a text editor

Adobe Dreamweaver CC is a web design and development application that combines a visual design surface known as Live View and a code editor with standard features such as syntax highlighting, code completion, and code collapsing as well as more sophisticated features such as real-time syntax checking and code introspection for generating code hints to assist the user in writing code. This is a great way to get used to coding as you can split the screen so you can see the code coming up while you’re designing your website. Combined with an array of site management tools, Dreamweaver lets its users design, code and manage websites as well as mobile content. Dreamweaver is positioned as a versatile web design and development tool that enables visualization of web content while coding.

Dreamweaver, like other HTML editors, edits files locally thus keeping them nice and organised without having to do it manually, then uploads them to the remote web server using FTP, SFTP, or WebDAV and Subversion (SVN) version control system.

Text editors

Sublime Text

Sublime Text is a cross-platform source code editor with a Python application programming interface (API). It natively supports many programming languages and markup languages, and its functionality can be extended by users with plugins, typically community-built and maintained under free-software licenses. Sublime gives the users an advantage by automatically arranging their code as they’re typing it in and colour coding it unlike software such as notepad ++. Unfortunately you have to pay for the licence to actually publish your work which is a total cost of $70.

Other features of Sublime include the following:

  • Column selection and multi select editing (Saves an incredible amount of time if you muck up at some stage)
  • Auto completion
  • Syntax highlight and high contrast display
  • In editor code building
  • Snippets
  • Goto anything

Brackets (Adobe)

Brackets is a free open-source editor written in HTML, CSS, and JavaScript with a primary focus on Web Development. It was created by Adobe Systems, licensed under the MIT License, and is currently maintained on GitHub. Brackets is available for cross-platform download on Mac, Windows, and Linux. Similar to Sublime Text it colour codes your code automatically (Quick edit) which again saves time and makes your code look very tidy and well organised. other features go from quick docs, live preview mode, split view, JSlint, LESS (stylesheet language) support, Theseus integration, Open source and Extensibility.


Current digital media concepts and technologies


The impacts of Digital media include:

  • The digital revolution
  • Disruption in industry
  • Individual as content creator
  • Web only news
  • Copyright challenges

Since the years of the first invention of the digital computers, computing power and storage capacity have increased enormously. Personal computers and smartphones put the ability to access, modify, store and share digital media in the hands of billions of people. Many electronic devices, from digital cameras to drones have the ability to create, transmit and view digital media. Combined with the World Wide Web and the Internet, digital media has transformed 21st century society in a way that is frequently compared to the cultural, economic and social impact of the printing press. The change has been so rapid and so widespread that it has launched an economic transition from an industrial economy to an information-based economy, creating a new period in human history known as the Information Age or the digital revolution.

The transition has created some uncertainty about definitions. Digital media, new media, multimedia, and similar terms all have a relationship to both the engineering innovations and cultural impact of digital media. The blending of digital media with other media, and with cultural and social factors, is sometimes known as new media or “the new media.” Similarly, digital media seems to demand a new set of communications skills, called transliteracy, media literacy, or digital literacy. These skills include not only the ability to read and write traditional literacy but the ability to navigate the Internet, evaluate sources , and create digital content. The idea that we are moving toward a fully digital, “paperless” society is accompanied by the fear that we may soon or currently be facing a digital dark age, in which older media are no longer accessible on modern devices or using modern methods of scholarship. Digital media has a significant, wide-ranging and complex impact on society and culture.


There are so many types of technology that connects us more to each other and without it now some people would say we’d be in a bad place. Technology includes things like, phones, tablets, smartphones, laptops, pcs, cameras, games consoles, radios the list is somewhat endless. Not only have these pieces of technology introduced themselves into our world they have also upgraded to do greater things to change the way how we live. So for instance let us take a games console, years ago there were arcades where you’d have to go to play them, as the years went by people could eventually purchase the likes of an NES or an Atari. Then they evolved apart from the Atari which dropped due to trying to handle things that the processor couldn’t take. As the years went by they decided to bring these consoles into a social circle making games compatible for two people to play together, this was the start of multiplayer. The graphics got better and better the more the consoles evolved and eventually they got connected to the Internet so people can socialise and become friend with strangers just by sitting at home playing a game. Nowadays you can do anything with a games console going through filming, taking pictures, browse online, Upload content online etc. With technology today most things can do more that one task, back in the day you used to have one object to do the only task you can do with it such as a typewriter.

Technology is evolving everywhere and now it’s slightly worrying about how much we can do by just a click of a button without having to put a lot of effort into it. I’m thinking like with photography, it used to be and still is a hugely talented hobby to do but now there are people who feel like they’re a top class photographer just because they got over a thousand likes on a selfie on facebook, This has changed the way the new generation are seeing how things work and what talent is. Anyway rant over, though technology is evolving no one really has a clear answer to if it’s for the best or not but only time will tell.

Presentation on website research


Even though we never got to present some of our research in class I will be showing my slide show here and I’ll also say a little about each slide to what I would have said to the audience.

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Slide 1

So we were told to get some inspiration and analyse a few websites of a few different design companies, to understand how ours should look and navigate through each page. Here I am going to go into a little detail in four of the five websites that I have analysed this past week.

Slide 2

Here I was analysing the company named Bigfish, they’ve worked with a lot of big well known companies and produced great work in which you can tell is their work as that they have a certain type of style. The layout of this website is very clean and puts most of the attention to their work instead of the actual website in which you’d want to happen. They use a simple font which is clear to read and use great quality images to show off their previous work.

Slide 3

The navigation to this website is well thought out and I like the way the mouse over animates as shown in the middle column. The way it flows like a fish in the sea is I believe the whole point in it. There are a couple of bad points though as you can see when you hover over their recent work tab the drop down list seems endless and just doesn’t look right. Also the navigation bar does not seem to follow down the page like most other websites do.

Slide 4

Moving on to Gingermonkeys the small business that is based locally, their page all links to their name the typefaces and colours they use. They use a lot of orange in their website and some funky fonts mostly in their work that they provide to their clients. The layout is slightly similar to the other and the movement in the pages is very smooth. Also unlike some of the others that I have analysed they have actually gone and created a mobile version of their site.

Slide 5

The navigation menu is pretty simple so it’s easy to use and also access as that it does follow the user as it pins to the top of the page as you scroll down or up. There is also no worry of getting lost into the website as the menu is always there.

Slide 6

Now here I’ve decided to look at a freelancer’s website, this guy Carlos who we’re going to be getting a visit from soon does illustration and works on his own. His website does resemble to his artwork all though I feel it is a little too dark with the background being pretty much black and the fonts being grey it may be hard for users to read. His work is well laid out tiled across his portfolio page and I like the way when you hover over each one of them it has a brief description of the work.

Slide 7

The same as Bigfish the navigation menu stays still at the top and does not follow the guest around the page, as well it doesn’t really stand out from all the other text thus making it hard for users to identify it as the navigation menu. Though other than that the navigation process through the website is standard and there aren’t many flaws in it. He also has no Home page as it may be pointless to freelancers.

Slide 8

Another freelancer, Charles Kidd is an American graphic designer, best known for his innovative book covers. Based in New York city, Kidd has become one of the most famous book cover designers to date and one of the best graphic designers in this day and age. His website it pretty funky and matches with what he does within book covers. On every page there is a piece of his work. Though unlike the others he has advertisement held in areas of the site for his own business and others.

Slide 9

Navigating through this website is easy though I’m not sure if it’s my computer but sometimes I can’t scroll down sometimes. His navigation menu is cool the way you can summon it and dismiss it as you please as you can see in the picture. He also has a phone version which is a little less advanced but still resembles to his desktop version.



Analysis into


Instead of looking a design companies again I want to look at a few freelancers to see how the present their work online due to the fact that it’ll be what I’m creating once I’ve finished my research like I did with Carlos’ website. Another freelancer, Charles Kidd is an American graphic designer, best known for his innovative book covers. Based in New York city, Kidd has become one of the most famous book cover designers to date and one of the best graphic designers in this day and age.

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With Charles Kidd he is like Carlos, more of an illustrator and most of his audience will be new clients and current clients who would like something illustrated like a book cover, magazine cover, CD cover etc. He lives in New York and I believe he works from his home studio, New York is a great place to publicise your work and you’ll get noticed a hell of a lot easier than from the likes of locations such as Brighton, Sussex, Kent. He also does motivational speeches and teaches people about graphic design. So his audience are also students and people who want to learn and know how he does his work. The website looks funky so it’s probably more aimed at hipster people.

Visual Aesthetics and User Experience

The Visual Aesthetics on this website are that it stands out towards young adults as it has a pretty funky look to it and I feel it grabs my inner child out with some of the comic book like covers that he has designed. I really like the feel to this website as there’s a few bright images that are well balanced out with the use of dark colours.

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I feel that most his work is rather specific with who he may work with as the style is fairly similar on each of his projects. His attached work pops up separate little window with no information about the client what he wanted to produce for them and how he got there which is a shame. He not only has a desktop version, he has a phone version just like ginger monkeys do which is a little less advanced but still resembles to his desktop version, this helps the website be more accessible. You can easily tell the difference between the header font and body font thus giving the website a clear hierarchy. He does not really have a client page as he may want to keep that confidential. Unlike the others he has advertisement held in areas of the site for his own business and others. He does not have an about me page which he may have gotten rid of as that he is a well known graphic designer and people already know a bit about him and especially his audience.

Navigation & User Experience

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His navigation bar does follow as you scroll down the page like most websites do, Navigating through this website is easy though I’m not sure if it’s my computer but sometimes I can’t scroll down sometimes. The navigation menu is cool the way you can summon it and dismiss it as you please. The navigation through the website is nicely done and there aren’t any dead links. Dead links are a big big no no in web design as that it makes the website look unfinished and slightly messy, you should check the links often to make sure they’re all still in working condition.

Analysis into


Instead of looking a design companies I want to look at a few freelancers to see how the present their work online due to the fact that it’ll be what I’m creating once I’ve finished my research. The reason why I chose Carlos’ website is because we are going to be having a lecture from him at uni telling us about how he approaches his given assignments from real life clients. I believe I will find it rather useful as it will give me a bit of a heads up for when I leave university. He as an individual freelancer has worked with the likes of Citroën, Shell and Network Rail.

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Unlike the small design companies, Carlos is more of an illustrator and most of his audience will be new clients and possibly current clients who would like something illustrated for their products in any industry I would believe. He lives in Brighton and works from his home studio as that when you’re a freelancer you don’t really want an office for just one person this is because a freelancer would usually go and visit their clients at their offices. Though Brighton is very easy to get to for clients if they want to visit him instead as it’s a main city in the south east and not in the middle of nowhere.

Visual Aesthetics and User Experience

When it comes to the Visual Aesthetics on his website it’s slightly dark but nice and basic which again puts the users eyes on his portfolio instead of getting distracted by other things going on maybe in the background, although I feel the background is a little distracting as that it is a wallpaper with an image that  repetitively placed around. Like the others he has some kind of border around his content to keep it looking tidy. He has used very basic font which looks like times new roman but it’s grey so it’s fairly hard to read on the black background which is a con for accessibility. As soon as the user is placed into his website they are automatically placed into his portfolio page as that he does not have a home page. It straight away shows panels of his artwork that he has done as a hobby and what he has done for clients, this gives the viewer a taste of what he does as soon as they access the web page.

The layout of this site is pretty basic but again is slightly hard to view with small text and colour clashes. I don’t really know what else to say about the website, it sticks to his style of illustration and it’s well laid out though it’s nothing special. When I’m on the website I feel as if I’m looking at a blog on steroids. But it’s got everything he needs on it so i guess it is all fine, I just feel that there is a little bit of unwanted white space on it though and maybe a few brighter colours may help as he’s from brighton clients there would want to see a lively website with maybe some gifs embedded into it.

Navigation & User Experience

With the navigation bar which is located at the top right corner of his page I feel as if it’s too small to notice and should possibly stand out as much as the social media icons. Also it doesn’t stay fixed when the user scrolls down the pages which could get annoying to have to scroll all the way back up to navigate to another page. I do slightly like the way he has placed his social links up there with the navigation menu but like I said before the menu should be the same as the icons. Users should notice the menu first or secondly in this case as his main page is his portfolio, but here I notice the social icons before the menu but that’s just my opinion.

Website link:


Analysis into


Here I’ll be analysing a company who I’m going to be getting some work experience from in the summer known as Gingermonkeys. Gingermonkeys is a local business based in Tunbridge Wells and have worked with the likes of Budweiser, Ticketmaster and Wessex Pawn Shop. They specialise in 3D art which I thinks pretty cool and slightly unique compared to other design companies. They also offer services going through, brand design, print, web design, event planning, SEO/ social media and photography.

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Now with this company their audience from the past have mostly been insurance companies that from what I believe want a funky new look to them. when you think of insurance companies you just think boring bland websites and people who want to “steal” all your money. Well insurance companies these days are trying their best to look appealing to their clients, let’s say the likes of compare the market, they’ve completely branded themselves as a fun looking insurance company due to the overuse of meerkats! They had even made a separate website for compare the meerkat as that market and meerkat kind of sound the same. Anyway they use a lot of 3D artwork that looks very realistic. I feel that most insurance companies nowadays want something like a mascot to represent what they do and to show the personality of the business. The audience are again current clients and new clients.

Visual Aesthetics and User Experience

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The visual concept of their website are rather bright and the colour ginger/ orange stands out incredibly, this was intended though to go with their name GINGERmonkeys, though if it were me I would put a slightly lighter shade of orange so it doesn’t distract the viewer so much but still keep the look of being ginger. There’s a nice border around the site which is the bowser fill that makes it look tidy and organised. I like the way you see their company name in great quality, it shows nice and big when you enter the website. They use a slight scroll motion on this image as you scroll down the image will only follow for a second or two. Their portfolio page is well layout by tiling the images in and then navigating to a separate page once clicked upon, also when you hover over the images they say the name of the project.

The layout of this site is really neat and well planned out for people to navigate through, Though I don’t think I’ll be having my site looking like though I do have a guilty pleasure for the slight use of bright colours. They use a navigation bar that follows you as you scroll down the page like most other well thought out websites, it uses large header web fonts that are clear to read, I may consider laying out my portfolio like they have.

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With their about us (THE TEAM) page they use very formal pictures individually of their team with circles apart from one of the members and that member is the main man himself, the CEO and Creative Director of Gingermonkeys. I think this may be to send a message that he’s the boss and to show off his personality as it does stand out of the crowd. I like the way when you hover over each one of them the grey ring around them change to ginger/ orange.

Navigation & User Experience

Above is a slideshow of how the navigation bar that follows you as you scroll down works. Again with this navigation menu it allows the user to be able to use the navigation bar wherever they are on the page, as opposed to having to scroll all the way back up to the top of the page to use it. The website also has a navigation at the bottom within the footer of the page with recent blog post links, social media links, their skills links and a search tool. They also have a button that once clicked will send the user back to the top of the current page.

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Website link:

Analysis into


Moving onto my next website that I’m going to be researching into which is the slightly well known design company known as Bigfish who have worked with well known brands such as coca-cola, Dorset cereals, GÜ, BBC, Fanta and Kallø. I chose this company as that the work they do just like Alter are the things that i’d love to be working on.

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Just like Alter as this is a design and branding company is mostly current clients or future clients that would like something designed for them though this time mainly in the food product and branding industry. The company has a studio in London at Chelsea Wharf, again very easy to get to for clients and not in the middle of nowhere. People who want to connect more to their own audiences or rebrand themselves will most probably go for a company like this.

Visual Aesthetics and User Experience

The visual concept of their website is nice and basic which puts the users eyes on their work instead of getting distracted by other things going on on the website. I like the way their browser fill is a slight creamy colour with the main layer where most of the content is placed is in a square with a slight drop shadow which goes a fair distant. The browser fill is pretty much the background of a website. I like the use of basic font so it’s extremely easy to read. You can also see that they’ve used columns to guide them in most their page layouts to make it look neat and not so much all over the place. As soon as the user is placed into their webpage it straight away shows a slideshow of some of their work that they have done for clients, this gives the viewer a taste of what they do as soon as they access the web page. The white space works well here I think it gives it a simple look again like the previous website.

The layout of this site is standard but stands out in its own ways, I believe without the great content it wouldn’t really workout. I also feel that they are very specific with who they work with as the style is fairly similar on each of their projects. Their attached work navigates to a separate page with a little information about the client and a bit of information on what they wanted to produce for them and how they got there. It has given me a bit of inspiration on how I would like to have my site to look like though Their navigation bar does not follow as you scroll down the page like most websites do, but they do have a back to the top button at the bottom of each long page so that the user does not have to scroll all the way back up to use the navigation menu which is fair enough. You can easily tell the difference between the header font and body font thus giving the website a clear hierarchy. With their client page it only shows in text who they’ve worked for instead of bringing in logos which may not help with users not recognising the clients. My website would be for a portfolio so it would be a little different as the work I’m putting in aren’t real world projects.

The about us page is really neat because it reminds of when I was a kid and the whole of my class had to draw ourselves then it got printed on a towel we got to keep, I think this was intended by them to show that each one of them were “born with the creativity”. Doing this strongly connects the users to them as that I’m sure they feel the same way I do.

Navigation & User Experience

Above is a slideshow on the motion of the navigation bar, I like the way the hover over shape kind of just flows with the movement of the mouse instead of common ways such as just fading in and out slightly, this kind of gives the feel of a flow of a fish. It adds a bit of fun to the website I feel. There is an issue though I believe as that when you drop down on the recent work menu it shows a huge long list (As shown below), I think they need to cut down on the list and be a bit more precise as to what “recent” work is.

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Website link:

Analysis into


So starting my research into how design agencies present their work online, I will be starting with a place I am familiar with. I had some work experience with this company a couple of years back when they were known as Capitalize- The Brandfan Agency, now named Alter. The team is known for working very closely with branding in the fashion industry and while I was there we were working with the likes of Bank fashion, Puma, Size? and Merrell. Here I will be identifying their audience, looking at the Visual Aesthetics and User Experience and the Navigation. As their website is currently being updated I will be generating some of my research from my previous experience with them.


As this is a design company like my other few websites that i’ll be researching into the audience is mostly current clients or future clients that would like something designed for them mainly in the fashion industry. The company has a studio in London by London Bridge giving the company an easy location for people to find them. People who want to brand themselves more and connect to their own audiences will most probably go for a company much like this one to fulfill their needs.

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Visual Aesthetics and User Experience

The visual concept of their website are a little boring though it’s still in the making. Though the use of black and few shades grey does give it a professional look and makes their showcase of work really stand out with great quality and colour. I like the use of the large slideshow as soon as you enter their webpage showing their company name too which fades out as you scroll down, which is known as a scroll motion. Sometime white space is useful and here I think it works well and gives it a simple look. In my opinion though I would have chosen a different shade of black maybe just a little lighter to make it less harsh.

The layout of this site is really neat and I like the way it’s all on one page, I believe once they attach their work to it it will navigate to a separate page or a pop up screen which works really professionally. It is similar to how I would like to have my site to look like. They use a navigation bar that follows you as you scroll down the page like most other well thought out websites, it uses large header fonts that are clear to read and also tiled thumbnail logos of their clients, Though with my website i’d like my preview image large but only showing a portion of it to make the user want to see the full thing using the technique click bait.

Though they don’t have an about us page I remember from their previous website they had a tiled area which had each one of their employers on each panel and when you rollover it it shows a quote from them like somewhat of a bit of motivation. Doing this strongly connects the users to them. Their profile images are also very formal and not like an average facebook profile picture as that wouldn’t look very professional.

Navigation & User Experience

Above is a slideshow of the whole website along with its navigation bar that follows you as you scroll down. I like the little trick they done at the beginning though, from the screenshots earlier there was no navigation menu which kind of made the user want to see the presentation even more instead of bombarding them with access to different parts of the website.  I love the use of this kind of menu as it is simple and it follows with the user. It allows the user to be able to use the navigation bar wherever they are on the page, as opposed to having to scroll all the way back up to the top of the page to use it.

Overall I have found this to be a good designed website that I find both aesthetically pleasing to the eye and also very user friendly and I don’t believe these kind of websites have to be so accessible to people with disabilities with their vision or hearing. This website uses a similar style to how I plan to design my website. It uses large imagery that covers most of the page in areas of the website and I like the slight use of whitespace to make it look clean.

Website Link:

What is Digital Media


Digital media is any type of media that are encoded in a machine-readable format. Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices such as PC’s, Macs, Cameras, Games consoles etc. Computer programs and software, digital imagery, digital video, videogames, web pages and websites, including social media, data and databases, digital audio and ebooks are a few examples of digital media. Digital media are frequently contrasted with print media, such as printed books, newspapers and magazines, and other traditional or analog media, such as pictures, film or audio tape.

Joint with the Internet and personal computing, digital media has caused disruption in publishing, journalism, entertainment, education, e-commerce and politics. Digital media has also posed new challenges to copyright and intellectual property laws, fostering an open content movement in which content creators voluntarily give up some or even all of their legal rights to their work. The use of digital media and its effects on society suggest that we are at the start of a new era in industrial history, called the Information Age, perhaps leading to a paperless society in which all media is produced and consumed on computers. Though however, challenges to a digital transition remain, including outdated copyright laws, censorship, the digital divide, and the specter of a digital dark age, in which older media becomes inaccessible to new or upgraded information systems and operating systems. Digital media has a significant, wide ranging and complex impact on society and culture.

I believe the whole thing about becoming a paperless society is a bit of a bad idea due to issues such as hackers and the dark web. If I decided to run my own business I’d make sure we’d have paperwork to go with all our digital work as a backup, though the only issue with that is it could eventually become disorganised and messy.

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