Hilton Design


January 2016

Mid Pecha Kucha


Here I am going to show a Pecha Kucha on what I have done so far. The reason for doing this was originally to show my class group of my progress but due to unattendance I couldn’t.

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So in slide one I would inform them on what the brief tells us to do and how I’m going to go around of doing it. In the second slide I tell the students of what I analysed at the Design Museum, I answer a couple of questions that we had been asked to answered briefly then will move onto slide three which is my first attempt of developing the research page for my PDF. I go on to say why I laid it out in that certain way and why other ways wouldn’t have worked.

Onto slide four, I talk about the images I found on the web that inspired me to think of the project that I am wanting to work on. Then I go on to talking about my actual idea in the fifth slide giving the class a little information on what to expect of my product that I am creating. In slide six I go on to how I’m finding my audience and talk a little bit about how I surveyed people and what questions I asked them.

I then go onto my logo design in slides seven to nine, I would tell them why I went with the decisions I made and go into detail on my final choice. I then go on to talking about the design of the build and what they’ll look like once they’ve been created, I would show them the final two slides which have my rough sketch development and a part of my actual draw up for my final page in my PDF.

This Pecha Kucha would have given me some time to get feedback from students and lecturers giving me a clearer understanding on what I still need to do, though in a few days I will be back in college and will show my lecturers this to do so.




To get an even better understanding on my target audience I felt the need to go out and survey a maximum of twenty random people. The survey I ran below doesn’t really give away any information of what I’m looking at creating but it asks the questions we want to know to see if the project would be worth making and also seeing if it’d be sustainable.


So I managed to get a hold of twenty people out on the streets and I believe I got a good variety of answers from them. Below are the results and I will be creating pie and bubble charts of the results and placing them into my PDFs later on.


It was pretty crazy to see that some people didn’t care about others futures and the small amount of people who didn’t care about the environment. It turns out the people who like to keep fit and healthy are the ones who care a lot about the environment and other peoples futures. I also found it odd the amount of people who fell ill two to three times within the space of three months. With cleaner air I believe we can get more people in that 0-1 option.

This experiment has helped me know who my audience is and to be honest I still feel the same as I did before, this product will be aimed at everyone. It’s still been good research and will give me a lot to put in my PDF to back me up.

Sketches of what it’ll look like


So here I am going through with how I sketched up the idea and how it would work by looking at it. I did do a couple of rough versions that included a filtering system being attached to peoples houses or street lamps but then decided to scrap them ideas because the ideas didn’t real feel appealing to the eye, I wanted to create something that actually resembled a tree visually. As you can see for yourself that they just didn’t really look the part.


In the sketch below you can see more on how it works looking at the arrows which show as the direction of where the air is going. What happens is the dirty air gets sucked up into the underground generator, which then pushes the air through a filter. After the process the cleansed air gets pushed up and out of the artificial branches of the tree which will be high enough so that the clean air does not get sucked up again.


Now below I wanted to vectorise the sketch to make it look a little more understanding though it still needs a little more adding to I think that this is a good start and will add all the other little bits in while I’m creating the final PDF’s.

Screenshot 2016-01-28 16.29.43



Using Personas is a technique used by designers to help them understand on how to change someones opinion. The persona can be anyone who may or may not use the product/design. Doing this makes you think of others who aren’t interested in a certain thing and trying to change their minds on the subject. To get a variety ideas for my design idea I will be creating a few personas.

Persona 1

  • Tom
  • Gender: Male
  • Age: 38
  • Work: Gym instructor
  • Location: China

Tom loves to keep fit and healthy and has two children who he likes to keep healthy too. He loves working out and helping others stay healthy. Though there is a worry for him, he feels like he falls sick a little too often due to the polution by his work place and feels its a threat to his children, the gym members & staff and himself. He tries his best to avoid the polluted area by wearing a mask but feels as if its a little disrespectful. He has installed air conditioning in his gym but feels it may have made the situation worse.

Persona 2

  • Maria
  • Gender: Female
  • Age: 44
  • Work: Shop assistant
  • Location: Australia

Maria doesn’t keep up with her fitness as she doesn’t have much time to do so and she doesn’t feel the need to look and feel good. She only cares about herself and getting money to pay the bills and for food for herself and eight cats. She hasn’t got much of an impact on the environment as she doesnt go outside much as that she’s either working or gaming. Maria also smokes and keeps getting very bad chest infections. Also the air in the area she lives in is not polluted.

Persona 3

  • James
  • Gender: Male
  • Age: 65
  • Work: Retired
  • Location: London

James is an O.A.P with three children and seven grandchildren. He strongly cares about them and their futures to come but is incredibly worried about the pollution around the world and fears that nature may just come to a hault one day. He also has a fear that global warming will get the best of us one day and if we do not take action sooner or later then we as a human race are facing a huge threat. He feels that we have a great source of technology and knowledge that we could put a stop to all this worrying but we dont simply because of people out there being greedy and only caring about their life time and no one elses. James was a doctor and also worried at the time of how many times people were ill so often and believes that the air pollution is to blame.

Persona 4

  • Sunu
  • Gender: Female
  • Age: 19
  • Work: N/A
  • Location: India

Sunu is currently studying Computer Science, she likes to stay healthy but struggles to stay fit as that she keeps falling ill. This is causing her to fall on her attendance at University and the gym. She also got fired from her part time job as a sales assistant at her local supermarket because she kept having to call in sick. She wears a mask when she’s outside because the pollution is so bad but likes to go for walks in nice green forrests as she believes it makes her feel a little better.

XD- Experience Design


Experience design (XD) is the practice of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the users experience and culturally relevant solutions.

We looked at a few examples of this practise that many companies are doing in this day and age. It has grown incredibly large and results the companies to a bigger audience base.

There are three Key Factors in this process in which designers need to understand the users as having these three abilities:

  •  Cognition (knowing, mental understanding)
  •  Sensory Perception (physical, bodily feeling, touching, balance, senses)
  • Emotion (“affective domain”, gut feeling or reaction, positive or negative)

There are certain ways that we can plan ahead for Experience Design these include:


  • Both a methodology and a philosophy
  • Concerned with the physical relationship between ourselves and the objects around us
  • Awareness of bodies in spaceEthnography
  • The study of cultures (including subcultures)
  • Self-ethnography – study of self as a “culture”

Other ways to test or measure include:

Going back to Semiotics, things signify something, what they signify is connotation – how users and others understand the cultural symbols or meanings of objects.

Ideology as well the assumptions about what is “common sense”, what is morally right or wrong. Built on shared cultured values and understood through signifiers – What are the assumptions of good and bad behind your design? Who might agree or disagree?

Cultural Capital which in this case describes how not only money has value, but also bodies of knowledge, especially cultural knowledge; expertise; how one shows possession of or skill in this value (also subcultural capital)


  • User journey – what do users normally do in this experience? How can you enhance all of it or a section of it? Divide journey up into smaller parts (“littling” or “deconstruction”). Sketch the “journey” of using an artefact or service, exploring the touch points and how these make the user feel.
  • Persona – develop a few key “real” people to test how your design works with them; make them as detailed as possible,consider their potential reactions to your designs.
  • Prototype – as many “quick and ugly” prototypes as possible, get feedback, iterate, Intelligent Fast Failure
  • Audience/user feedback – appropriate people, open questions, allow them the experience

In the next few blogs I will be testing some personas and some potential user journeys for my product. I will also be running a few surveys to include into my final PDF to back up why my idea would be worth it.

Product/ Project Name Brainstorm


Im going to try and generate as many names I can think of for my product/ project name, I am going to have to try and find a lot of words that relate to trees, artificial and living nature. Below I will create a list of words that relate to my idea.

  • Green
  • Oxygen
  • Artificial
  • Tree
  • Breath
  • Breathe
  • Life
  • Nerves
  • Movement
  • Synthetic
  • Generater
  • Biologic
  • Fake
  • Natural
  • Live
  • Fresh
  • Growth

Now I am going to mix some of my results up to create some title ideas.

  • Oxygen + Generater = OXYGENerater
  • Artificial + Tree = ArTreeficial
  • Tree + Nerves = Tree of Nerves
  • Biological + Tree = BioTree
  • Growth + Tree = GrowTree
  • Live + Fresh = Live Fresh
  • Breathe = The Breathe Project
  • Tree + Life = The Trees of Life
  • Synthetic + Tree = The Synthetic Tree

I will soon go in to experimenting with a few logo designs for a few of these title ideas, once they’ve been experimented on I will then decide on which one i find works well.



The Idea


So I have now decided on which route I’m going to take to make the world a slightly better place to live on with an incredible sustainable idea… So I hope! My idea consists of creating some kind of artificial tree, and no I am not talking about your average fake christmas tree or that ever lasting “tree” you have in your front room! I’m talking about a mechanical device that’ll sort out our air pollution… yeah in places the air doesn’t really feel so much as a threat but in the likes of places such as China, Tokyo and others similar you can literally see the pollution in the air and it is vile if you ask me.

My Idea will also be aimed at everyone to be honest as that it will bring a much healthier future to its users. What the devices will do is they’ll bring in the air and filter all the bad things in it, so it could stop sickness bugs from spreading.

One idea I was thinking was that they’d act like bins, each house will have one installed then the filters would get changed once every week by the council or an actual specialist who would be equipped with the right tools and clothes to do so. People will get the generator installed on each house then will get the decision on what tree to have attached to it. What the generator will do is it will suck in the dirty air to the underground system which will then push the air through a cleaning filter and will then the clean air will get pushed up through the artificial branches into a huge balloon like thing which will then let out the air slowly above.

Another idea would be to create a huge forest of these tree looking mechanisms which would do everything trees do and that includes being able to habitat animals who are running close to extinction and it will act like a tourist attraction. This would create jobs to maintain the trees and look after the animals 24/7.

A huge statement to bring into this is that most of the population only care about their own life time not so much the future for the human race, this idea is incredibly looking at the future for our families and the human race, we have to ask the question what happens if nature suddenly dies? We would most certainly not survive let alone animals! The project I’m starting is one of many things we need to consider for our futures satiability. I also believe that you can’t physically force something to stay alive for that long, instead of doing this you must look at the problem (in this case “Nature dying”) and accept it and move on to another way of living. We should as a generation look at nature and see it as inspiration on new inventions to keep the world running. This statement looks very much as if we should give up on trying to support an issue but its more so telling us to get inspired and create something better and then moving on from the problem that has occurred? Anyway hopefully we won’t ever get in that situation! These individual trees will help to support nature and support us by depolluting the air but will always be there for a back up plan for the future generations to come and will open up thousands of jobs around the world.

Further development will be proceeded in the next few blogs brainstorming ideas on how its going to look, what the idea will be called and what it’ll be made of.

Deep analysis into a Specific piece from the Designer OTY Exhibition


I am going to be going in to a deep analysis of the new BMW i series which is BMW’s new electric powered cars series. As that they aren’t really the only ones who thought of the idea they kind of have made the series even more sustainable by the materials they used to create these models.

As we all know vehicles are a major source of emissions. They affect the air quality in large cities and contribute to global warming. In the UK alone cars and vans produce about 20% of all carbon dioxide emissions and 5% of the particulates in the air. Cleaner vehicles must therefore be more sustainable, or is this necessarily the case? Most private cars in the UK run on petrol. The graph bellow compares the emissions from petrol cars and electric cars using electricity generated in conventional power stations.


Overall, there are less emissions from electric cars. This could help to reduce Global Warming and also improve the Air quality in our cities.


An ‘Eco Points’ rating has shown that electric cars would produce only a third of the pollution that petrol cars make which is a huge statement, but does it cost more to actually manufacture these electric cars and do we have enough electricity to keep these things running? This would mean for us to produce and lay way more energy resources such as wind turbines and solar panels, maybe placing solar panels onto the cars themselves.

Moving on to the BMW i8 I am going to be looking in to how it may have been made, what different materials where involved, what will happen when it is out of use and how i might consider changing the affect people use this object.

How do I think this was made?

After doing some research into their website about their new BMW I have found that “The aim of developing the BMW i cars is not simply to build emission-free cars, but also to use the maximum possible amount of sustainably produced and recycled materials – especially inside. The interior of the BMW i3 sets a new standard here and makes sustainability tangible.” I managed to find a video on the assembling of the the product below.

The process is mostly man powered instead of mostly machinery being programmed to put things together. I believe the material used is all recycled by a machine then manually crafted into sheets that fit the model.

What different kinds of materials and processes were involved?

Natural, renewable, and sustainable: the interior of the BMW i3 features door trim panels and a dashboard made from renewable natural fibres, naturally tanned leather, and open-pore eucalyptus wood sourced from 100 % FSC®-certified forestry. Overall, 25 % renewable raw materials and recycled plastics were used in the interior of the BMW i3. The textile upholsteries are made of up to 100 % recycled polyster, produced using 34 % PET. A further 25 % recycled plastics are used in the exterior.”


For the frames on the model they say they use Carbon fibre which can be recycled but is more looked upon as down-cycling. “Like when paper is recycled, the resulting fibers get shorter and shorter, and this reduces the strength of the recycled composite material. They are still usable, but not for all the same applications (e.g. aircraft structure) as the original material.”


“BMW i is revolutionising automotive engineering with the first series-produced passenger cells made of carbon, components from BMW EfficientDynamics lightweight construction technology. Carbon is around 50 % lighter than steel and around 30 % lighter than aluminium, allowing BMW i to set new standards in lightweight construction while also completely offsetting the additional weight resulting from the high-voltage lithium-ion battery. At the same time, carbon is a high-tensile material that can be used in a versatile manner for construction purposes and increases the safety of all vehicle occupants.

Series production

The manufacture of the BMW i3 is the first time that the high-tech material carbon has ever been used for the large-scale series production of a vehicle. The use of carbon was limited for a long time as it had to be manually produced. However, after ten years of intensive research and development, the BMW Group now collaborates with SGL Automotive Carbon Fibers to produce the carbon fibres and carbon fibre plates themselves, and has now made large-scale series production in automotive engineering possible.”



From the previous question I had already found out the processes that were involved.

What manufacturing decisions would the designer have had to consider? What will happen to it once the user no longer has use for it? 

The decisions would consist of maybe if they should use machinery to create the models or to just use man power or maybe mix it up like they have. They’d also have to had to test all of the materials on how sustainable they are and how they’d work well with different scenarios. Obviously after the user has finished with using it they can then go on to selling it to another person and if the car gets written off then most parts of it can always be recycled.

Might there be other ways to make the object? Could I substitute materials or manufacturing processes, or make it completely differently? How far could I change these without changing the thing itself? 

Maybe putting solar panels onto of the car to make it rely a little more on nature to run, also it may be good to install some kind of miniature wind turbine to bring in power because if you think about it while moving it will bring movement to the wind turbine depending on how fast the user is going.

How might my changers affect the way people use this object? 

If I made the car rely on just natural resources it would limit users more on how much they can drive, nowadays people drive about to get anywhere even if the destination is only a ten minute walk which is making us an extremely lazy race. People may drive less and see driving more as an award to keeping fit which could connect to a fitness point system?


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