Hilton Design


September 2015

“Be more Dog”


Paying attention and noticing other things happening

After watching this Buzzfeed clip it made me feel blind to what else was going on in the background. while watching the video i though it was a trick video where it says count all the red cards i noticed that all the cards were red on the back so i was counting all of them. once you’re focused on a certain object or task you begin to lose notice of everything around you, staying locked in with the one thing your mind is set on.

The real act of discovery consists not in finding new lands but in seeing with new eyes“- Marcel Proust.

Selling the colour changing of a cup of water


“Majestical colour changing to a boring standard cup of water, bringing a splash of gold bought it to like like a touch of gold dust in to the delicate ocean.”



Phenomenology is a methodology and philosophy that makes a study of the relationships between being human and the objects or environment around us.

Also in todays lecture we had to participate in an activity in where you had to close your eyes and open them in a silent room each for five minutes taking in everything you feel and hear inside and out.

Eyes closed – All i could here on the outside was the air conditioning in the dead silent room. i could fell a slight breeze of the cold air coming through it hitting my face ever so gently. I felt well and relaxed because of how peacefully quiet it was and i could only sense a few others in the room, not as many as there actually were.

Eyes open – Once i opened my eyes i first noticed the people around me and remembered there were a few of us in the room. when your eyes are closed you kind of shut off from the world forgetting who’s around you.

The raisin test


While holding the raisin in my mouth without chewing in to it all i could think about was the texture and how it was so boring along with the taste. the texture felt old and wrinkly. Once chewing into it there was a bit of sweet delight as the taste finally livened up. the texture then was nice and chewy like a sweet and tasted like grape, which it should do.

Imagination & Perception

The difference between the two are that imagination is any thoughts and ideas at all no matter how wild they are. whereas perception is based on how the world around you is, it’s what you’re telling it to be, pattern repetition and object search are examples of perception.


  • Pay attention
  • Be aware
  • Expect the unexpected
  • Feel the ways around you
  • Analyse what is near

Practise makes Perfect


On this day we had to prepare for how we’d take on the trip to Bexhill next Friday. The project consists on capturing many photographs of typography in the area. Walking through the local street of Tonbridge we got some good shots of good and very bad typography.

*Bad example

The first sight of typography I found was a prime example of what not to do, you can see that all the text had been rendered with in an application. By the looks of it, they seem to have tried to squeeze it in horizontally without taking notice of how it looks vertically.

 *Road floor signs

This bit of type grabbed my attention because before it was written you can see that they had a temporary poorly written version of it. They obviously didn’t see why there was any point of getting rid of it. Also I liked the way it was a single bus lane and had double yellow lines either side.

*Fire Hydrant signs

The type on these are pushed out to make them stand out, I do like the way that they are warn out and you can tell that they have aged.



These engravings caught my eye because of the old fashion style of curls used in them, not so much the top one but the one bellow brings a flow to it like an old book which have the first character on the chapter designed in such a way. this shows that type has been around for decades!

Here is an example of a ghost advert, these are paintings, adverts, posters, etc that have been printed over and yet still been there once the printed over object was removed. Again these bring an old feel to how it used to look in the past and how much it has changed.

Here we have a bad case of curling, as it seems to be going smoothly at the beginning, towards the end of the text there seems to be huge gaps within the type which does not look professional. 


Placed in the centre of the wooden frame looks very satisfying to the eye, I mean the text is a bit bland but its positioned pretty well! 


I love this type because it matches the title so well giving that old school retro feel to it back in the day when arcades were cool (They still are in my opinion). Although I can’t remember the shop being anything to do with Arcades! 

What could go wrong?


It’s always best to keep a list of things which may go wrong during the progress of an in particular Job/Assessment. Here’s mine for my first Project.

  • Not having the right equipment – I must be sure that I have all the right equipment for this project.
  • Faulty equipment to work with – Lack of wellbeing to equipment may make certain tasks seem tedious.
  • Personal wellbeing – If I fall ill during the project this may push me off the road to succeeding the tasks and not participating in practises.
  • Lost documentation and work – Making sure not to lose your work is essential and will push you back dramatically, making sure to keep a few copies saved on different hardware will help.
  • Time management and Organisation – Planning in advance is an incredible advantage, knowing when and what you are going to do next without any wasted time thinking about it will keep me working efficiently.

The Shoe Tower Challenge (#TheSTC)


One of many ways to be creative and think of something new and original is a technique called creative play. This gives out a fair feel to failure, making the idea of failing a lot less daunting. As a Toddler/ Child i remember building objects with lego and such, going through a hell of a lot of fails to reach to satisfaction. in this context it feels as if you’re playing a game, there’ll always be times when you’ll fail but then you will try again and learn from where you went wrong previously to reach the goal.

Creative play is used everywhere and at a lot of successful graphic design companies. in an environment where its fun to be around lets people explore their mind and reach into the unknown for something that is original.

The first interactive day of our Graphic Design HND course took us into a group activity of creative play. After a few attempts at working as a team to form the most creative tower of shoes within our lecture group, our group of three people finally managed to build something we agreed on.

  *First version

During the exercise there were a few failures, in which we learnt from and tried again towards success with new ideas.

The tower in its final form looks very sturdy and compact, we used the laces of the shoes for support, and also successfully kept the same colours together making the tower look tidy and organised.

 *Final version

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