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Hilton Design

Evaluation and reflections

02/06/17

The visual communication/message of the piece met the need of the brief because the message I feel really matches how the destination feels and the vibes it gives off. The photo I took matches the message that I was trying to send.

I should have probably taken a few more photos while I was there but I think I made the mistake of going too early as I was knackered by the time we got there.

My strengths within this project were that the photos I took were really good quality and the layout was simple and easy to read.

My weakness would have been that I did not take many pictures and did not really experiment too much with the photos I had.

I found my time keeping skills were pretty well set out as usual though I did have a lot of other stuff on my mind being the FMP.

I should have really researched a little into the marketing side of things as that in the real world designers would do that. It may have been useful to get some more outside opinions and statements to back up my decision making.

I drew conclusion to the project by showing a few people my visuals for some feedback, asking if they understood the actions I made to match the brief and then going back to make a few minor adjustments. The people I asked were families and a few students.

What I enjoyed the most about this project was designing the postcard. Merging typography with photography was pretty fun to experiment on.

I have considered the sustainability of my project process and outcomes by making sure the the target audience would react to my idea in a good way. If it were to go further there would be further analytics. I also looked at the cheapest options to print to save money.

 

Evaluation, good design and reflections

01/06/17

The visual communication/message of the piece met the need of the brief as that I looked heavily into how to the brief that I gave myself and understood the target audience as I am one of them.

I may have considered doing some market research again into how people would react to the piece and if they see it as something special.

My strengths within this project were that I was very good at challenging some tough decisions within this project.

My weakness would have been crafting the damn thing, it really did test my arts and crafts skills. I found this part of the project very tedious and took so long, I overcame this though by learning from mistakes and doing many test prints.

I found my time keeping skills were pretty well set out as usual. I made sure everything was complete a week in advance from the deadline.

Like I said I do feel that I should have researched more into the marketing side of things as that in the real world designers would do that. It may have been useful to get some more outside opinions and statements to back up my decision making.

I drew conclusion to the project by showing a few people my visuals for some feedback, asking if they understood the actions I made to match the brief. The people I asked were professionals.

What I enjoyed the most about this project was designing something new. I had never thought of doing this as a project and don’t see myself doing it in my career but I thought this would be some good experience.

I have considered the sustainability of my project process and outcomes by making sure the the target audience would react to my idea in a good way. If it were to go further there would be further analytics. I also looked at the cheapest options to print to save money.

Evaluation and reflections on my charity work

01/06/17

The visual communication/message of the piece met the need of the clients brief very well because I had heavily researched their community and kept asking people within the community if they liked where I was going with the designs I had made.

I can’t really think of anything that I could have done better. I feel that I had approached the client in a very professional manor.

My strengths within this project were that I was very good at challenging some tough decisions within the brief given to me, I also managed the whole design side of their community and this gave me a lot of good experience.

My weakness could have been that I may have considered communicating a little more better.

I found my time keeping skills were perfect. I made sure I put a lot of time into the brief that was given and was very quick to respond.

I drew conclusion to the project by showing a few people my visuals for some feedback, asking if they understood the actions I made to match the brief. The people I asked were professionals.

What I enjoyed the most about this project was that it was a real life client and the experience was great. I loved the clients and they gave me a warm welcoming and were very considerate to the choices I gave them.

I have considered the sustainability of my project process and outcomes by making sure the the target audience would react to my idea in a good way. I didn’t want their logo to fail and not bring in more clients, I wanted their community to strive into what they wanted and I feel that this rebrand will change this.

My communication was very strong with the charity and I had always responded typically within 12 hours. I also showed passion of the charity and the services they have to offer as the charity was something that was very close to my heart.

I found that in order to come out with the best outcome of a client brief was to really be into their company.

The Finals

31/05/17

These are my final photos of my prototypes of both vinyl covers accompanied with the actual vinyl disks.

**Below are my final mock ups that are ready to print in a high quality PDF file. These are my final pieces.**

mockup 1 axwell ingrosso

mockup 1 Daft punk

mockup 2 Axwell Ingrosso

mockup 2 Daft punk

mockup 3 axwell ingrosso

mockup 3 Daft punk

Final PDF’s and referenced inside the document

25/05/17

Here is my final PDF mock ups for my double page spread. I done mock ups for this because I had lost the book that I was going to show it in unfortunately. But I did send an email to confirm if this was ok, still waiting for a response.

Page 1-2

Page 3-4

Page 5-6

Page 7-8

Building the pieces

THE BIG POST! – #sorrynotsorry

22/05/17 + 23/05/17

So the print outs finally came and it was time to take to the cutting board to really put my skills of arts and crafts to the test. I’m real kak handed and I hate it but with the result I was rather pleased with the result!

Unfortunately I hadn’t taken many photos of the process but I’m going to go through the events that happened and how I came across starting to build it.

To get to grips with the scalpel knife I experimented on a few practice copies because I wanted to get the hang of it as that I had never really used one to this extent. I also used a small guillotine for the easy straight cuts on the sides as I was a lot more confident in using this.

Another reason as to why I used the guillotine was because as I was experimenting with the scalpel and metal ruler, the ruler would scrape the ink off the paper as that the print was a little low quality which really did get on my nerves especially as that when I got on to doing it properly this reoccurred a few times, causing me to restart that cut out.

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After slicing up the majority of the panels I got to these ones where the actual disk would sit and oh my did I have a shock and a half! The design was cropped because of the fact that that size paper was the biggest they could do! as you can see from the shot below that it isn’t quite 12″.

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This caused a slightly bigger issue as that I did not know the dimensions of the tab by just looking at it. I managed to fix this because the measurement of the tab was 1″ I just measured that at the top of the design. Also it was only a little off so I thought, ok I will slice up a few of these and we can experiment with these further down the line.

It got to connecting all the pieces together to become double sided panels, I started off with the Daft punk cover as I thought I’d get the hardest out of the way because of the mask cut out. Putting the panels together was extremely hard as I had to make sure that all the panels were exactly the same size so then when it came to putting them together to make them double sided it wouldn’t show any white edges. Surprisingly this worked out well for my first time on the daft punk panels seeing that all of them fitted perfectly… until I had to stick them together. This was a huge task as that I only had one chance as that the tape I was using was super strong and one muck up would result to recutting both panels. Precision was key here, I did not want to recut the pieces as it was a slight tedious job in order to get them perfect.

I managed to place them all pretty perfectly and with the excess white border I had I just simply trimmed it off as that it wasnt so dramatic. I also folded the tabs before just to make it a little easier to place the two pieces together.

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The daft punk helmet was the hardest part so far and I had to decide on not doing this in such detail as I wanted. I cut out the whole helmet first, sliced up a few of the shapes that were within and placed the heavy ones onto a see through piece of material that I stuck underneath the panel. The reason to why I did this was because the paper would be too flimsy to work with once sliced so small! It would have taken a hell of a lot of patience to get the detail in and I felt that the detail I had put in, was enough to be honest and gave the viewer still an easy visual to know what exactly it was.

Moving on to putting all the panels together was a huge pain because I had to get someone to keep the flaps open in order for me to insert the tabs perfectly without the tape sticking too early.

I got to the last panel and I well and truly f***ed up! We pressed down a little too early on the slit so it didn’t really fit into the whole thing properly, by this time I seriously thought screw this I can’t do this anymore! It was a huge ball ache! I managed to compromise though, I tried to forcefully push the panel into the slit a little more and this did work a little but there was still a slight over hang. I thought I can’t give up now on this such small issue now so I simply just trimmed it a little to then all fit into place nicely. I think that to prevent this I could have designed the inside content on a slightly smaller panel size.

Here is the final spread of the Daft Punk album piece inside.

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As you can see on the folds that the ink has creased that really does not look nice. So to get over this issue I got a black sharpie pen and went over the creases to cover them up.

After this I thought right now it’s time to sleep and rest up for the next one. It came to the next day and I was seriously dreading it! But I jumped straight in.

First though I went into spray painting the vinyl for the Daft Punk album. Below is a few photos of the process. In result it dried really quick and looked great, not needing to put on a second coat really came in handy.

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Just a quick thing, I was super pleased with the print outs and did find it looking the way exactly how I wanted.

Moving on, learning from a few mistakes from my last cover process I achieved this cover a lot quicker because I knew a little more what I was doing. Unfortunately my phone had died so I couldn’t take any more photos but I will include full photos of every angle possible in my next post where I will show the disks and covers.

Overall this was a huge pain in the ass and the stress levels were very high, I think I made a good decision to not leaving this print till last minute like I have on previous projects! – A nice cold beer helped after completing this!

 

Final Mock ups

19/05/17

So with my mock ups I wanted to heavily put the eyes on the spot UV effect. With making the mock ups I had purchased one from the web and experimented with the elements within it to match how I wanted the cover to look like. Below are all the results, I feel that each mock I have made have shown all the parts of my two pieces.

I will include these in my final PDF’s blog post too.

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Setting up for print

17/05/17

Here I am going to be showing you all the final panels ready for high quality print from our new supplier. I will be checking for typos and design faults if there is any.

I had to double check that the measurements would be perfect so I took a vinyl I already have and measured that. Turns out that the isn’t actually 12″, it’s slightly under, so with the panels I made them all to be 12″ all around. It was a good thing that I done this because I wanted the disk to be fitted in the sleeve pretty tightly.

I’m also going to get a few copies printed because I’m most likely to muck up at some stage.

Here are my finals along with a few changes after having lecture feedback on my presentation.

Axwell Ingrosso

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With the back panel for Axwell Ingrosso I thought it would be a good idea to add their signature to it as a personal touch because it is suppose to be a limited edition.

Daft Punk

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The only changes with the daft punk album cover is the change suggested by one of my lecturers which was to change the layout on the contents page of the artist’s bio. I think the new layout works well because it gives it a lot more clearer look and comes across as easier to read.

Below is also a quick practise I did on a miniature version just to check that it would look presentable.

Now I’m going to send these pieces off to print to finally get started on making the prototype which I feel is going to take at least 2 days of grinding it out.

Print trouble for final Pieces

16/05/17

I have come across a huge issue now! I’ve been talking to someone within the business of print and graphic design and he’s said if I wanted to print the piece out the way that I wanted to then I’d have to spend well over £1,000 and as a student I seriously cannot afford that! The reason as to why it would be so expensive to print is because it is a one off thing; the whole spread of the piece would have to be printed on an A0 printer and there is only a few of those in this country; it included spot UV printing; the print out would then have to be pressed onto a thin cardboard net; it had to be double sided. Long story short, I had to compromise.

I looked at many other options of printing but they would all cost so much still, we found someone who would have done it for £300 but he said it would not be perfect nor have spot UV. After speaking to the print distributor I went into uni to ask if mock ups would do? The answer was unfortunately no, I said I’ll try my best to get some kind of physical form printed in time but if I get real stuck then I wont be able to do so. One of the tutors understood and said if it really comes down to it then yes mock ups will do.

COMPROMISING AND FINDING THE ALTERNATIVE

I really wanted to get this done however. So I went back to my work experience and we brainstormed a little on ways to do it cheap. We had finally come with a compromisation thus being printing out each page as panels right, and connect them by having tabs on some of the panels that will then slot into the next panel with double sided tape, the next panel with have a slit in the side in order to do this operation. To make the panels double sided I would simply sticky tape them together with double sided tape. The cost of this process will cost around £60 and with showing the spot UV effect I will make a few mock ups.

Now as with my design I have designed both pieces on a net. I will now go and set up the finals as panels and start working with the tab ideas.

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